Commenting on the national broadcaster's loss of the rights to broadcast Bafana games live, COO Hlaudi Motsoeneng is reported to have said, "All sports of national interest must belong to the SABC. We must regulate it, and all sports of national interest must be on the SABC." In the meantime, however, the national broadcaster has lost the rights to live Bafana games. Still on sports, Kaajal Nagindas says that companies sponsoring sports celebrities so that the individual becomes "the face" of the company need to realise that should the celebrity get into the news for all the wrong reasons, your misbehaving brand ambassador can hurt your brand. And finally, if the claims are correct, companies in the near future will be able to test public reaction to advertisements, music and films before they are released by monitoring brain signals. It could signal the opening up of a new era for advertising.
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