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Mon 27 January 2014
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Innovating your way into trouble

Innovation is good, right? Yes, it is, but as Sid Peimer points out, unless it's done properly, it can be dangerous... for instance, innovation, improperly executed, nearly killed LEGO. On our ever-popular Trends front - this time for 2014 - Tarryn Pitchers looks at the shift towards advertising marketing managers within the South African advertising industry, Sue Disler looks at the issue of contradicting addictions and Pete Hutchings forecasts a bumpy 2014 for experiential marketing. On the advertising front, are you one of growing number of TV viewers becoming increasingly irritated with clumsy TV product placements in our soapies. Chris Moerdyk takes a look at the issue.
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How innovation nearly killed LEGO

SID PEIMER

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Creative Circle results for November/December 2013
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[2014 trends] A bumpy 2014 for experiential marketing

PETE HUTCHINGS

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Attend PRISMS workshops this week
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[2014 trends] Contradicting addictions

SUE DISLER

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[2014 trends] Marketing for advertising

TARRYN PITCHERS

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Striking mine workers called upon to end strike
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MICE Academy in partnership with Markex
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eCommerce in South Africa has seen increased adoption by furniture retailers

ISSUED BY REALM DIGITAL

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DigiChat with Andrea: Starts this week
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Clumsy TV product placements anger viewers

CHRIS MOERDYK

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[BizCareers] Put thought into interview responses

JULIETTE ATTWELL

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Sanral survives its third scare
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Madibeng water supply improved
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