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 | ROD BAKER Read |
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 | The campaign is aimed at LSM 8-10 consumers, between the ages of 25 and 40, to generate awareness around the client's new YP3 online platform (www.yellowpages.co.za). Read |
 | CHRIS MOERDYK Millward-Brown's Erik du Plessis, is not only going to explain neuromarketing at a seminar in Joburg, but is also going to spearhead the long awaited formalisation of the practice in SA with the establishment of a local branch of the global Neuromarketing Association. Read |
 | VANITA 'BEZI PHIRI After a year of my boss convincing me that real opportunities are in the rest of Africa, I decided to follow him to Kenya. Read |
 | MIKE TABERNER Marketing relies on businesses that have stories to tell, on great strategy development, excellent creative deployment of the message and a budget to achieve this. Read |
 | ANTON HARBER Hidden in the Times Media Group's recent financial statements was a decision to withdraw from the South Africa Press Association (Sapa). Read |
 | SAMANTHA WATT I have had the privilege of being involved in a sector that has witnessed immense change, not only in PR communications, but also in a way of life. Read |
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 | ISSUED BY STUDIO REPUBLIC Castle Lager SA celebrated National Braai Day with the launch of its very tongue-in-cheek BraaiNation App. Studio Republic was briefed by Retroviral, to produce the AV, a hilarious spoof of the original iPhone release. Read |
 | LINDA ENSOR Read |
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CAROL PATON |
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