Our three trends pieces today see Doug Mayne looking at how malls are set to 'mobilise' consumers like never before, Kevin Bassett looking at how you can metamorphasise mobile marketing this year, and Thomas Oosthuizen reckons it's not trends that matter, it's the traits marketers need! On the subject of recessions, Dr Frances Wright says that while companies usually look at cutting their marketing budgets in recessionary times, it's the very time when companies should rather walk the talk and communicate about the product or service to a target market and establish effective distribution channels. On the mobile front, Mark Schefermann takes a look at the future of mobile voice and how our lives are becoming more and more connected. Finally, in our latest, ever-popular Biz Takeouts podcast you can find out more about the current trends in mobile search and mobile marketing for businesses in South Africa and Africa. Rod Baker: Content Director PS Take a look at the latest Ornico ad showcase.
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