Earlier this year blogger Shaun Dewberry caused a shit storm of note for the online radio industry when he published research that accused, among others, 2oceansVibe Radio of reporting inflated listenership figures. Since then, 2oceans has ditched its previous stats provider and taken on a more restrained method in caluculating and reporting listenership figures. Mr 2oceansVibe himself, Seth Rotherham, explains the online radio station's new listenership pricing model. Keen to find out all about Y&R South Africa? Rowena Fester, Y&R Cape Town's business unit director, hangs out with Biz Takeouts radio show host Warren Harding at the 2oceansVibe Radio studio for [Biz Takeouts Podcast] 46: Agency focus - Y&R Advertising. Find out how the company measures return on investment for clients and how it's planning to ensure that 2013 is a successful year. Athar Naser is on a mission to help you get your head around content marketing. In previous pieces, he's covered content marketing, content analysis and content marketing vs SEO; this week Naser looks at how social media campaigns and content marketing campaigns can and should coexist. Are you using social media as a conduit for your targeted content? Independent insight consultant and trend analyst Saint-Francis Tohlang is intrigued with what he calls "The curious case of Alcatel". Examining the brand's re-emergence, re-discovery and repositioning, he seems to envision Alcatel One Touch rising from the "near ashes", revitalised in 2013. And with 2013 just around the corner, we don't have much longer to wait and see... Hou vas, we're almost there! Sindy Peters: Group Head, Content PS Take a look at the latest Ornico ad showcase.
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