Peter Mann, in the third of his articles, asks why ad agencies don't advertise? He reckons one of the greatest ironies of the advertising industry is that they don't believe in their own product - or perhaps appear not to believe in it because they don't advertise. Still on the advertising front, the Digital Advertising Bible for Retailers is out now. It's from Demographica, and follows on the success of its "Email Design Bible". A loyal and knowledgeable staff is one of your greatest assets - which is why Carla Enslin reckons you can deliver brand promise through your company's human resources. Your staff can be your company's best ambassadors. Is anyone in government listening; we can only hope so... Following their march in Pretoria on Friday, Right2Know has promised that resistance to the Info Bill will continue unless key clauses are changed. As it is, R2K reckons the bill is still a draconian piece of legislation. Declan Hollywood asks whether you are getting your share of tourism dollars? It's a massive market for advertisers and marketers and growing every year - but to maximise your advertising, marketing and e-commerce effort, you have to harness the power of the web. Finally, take a look just above this letter, and you'll see we have redesigned the page to make navigating to your selected industries that much easier. We hope you like the new look. Rod Baker: Content Director PS Take a look at the latest Ornico ad showcase.
Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.