
So Friday, 1 April 2011, has come and gone, with its fair share of jokes for
April Fool's Day (hope you enjoyed
ours!) and for
Vodacom's rebranding to the Vodafone red and CI (Hillbrow is back to being a red light district, thanks to Ponte... Vodacom is becoming 'simpler, better, faster'... Don't Vodacom customers see red all the time?). So how will Vodacom do compared to Cell C's rebranding and service improvement last year? Only time will show us what the rest of the iceberg looks like.
By the way, which is worse: a
Cell C talking ad or
Mo the Meerkat? Yes, that [censored]
meerkat is back, albeit for a
"brief cameo", we've been
promised.
In other news, the fight for
media freedom here in South Africa certainly did not need last week's
The Star/Malema
war of words. What a convoluted, embarrassing debacle, even if it makes for great satirical news (yes,
Hayibo is back, with sponsorship for one year, while ZAnews is trying the
crowdfunding approach). Then there's SANEF on the warpath, asking Jimmy Manyi to
show proof of editors censoring government information.
Eyewitness News's award-winning journalist Mandy Wiener has
released her book,
Killing Kebble, and is currently all over the media, too, but in a good way.
And then there's the new
Consumer Protection Act...
Let's keep our cool, people
Simone Puterman (
@SimoneBiz)
Managing editor
PS The latest
Ornico Ad Showcase features TV ads for
SANBS,
Rama,
Virseker,
Mercedes-Benz and
Red Heart Rum, and radio ads for
Glass Recycling Company,
Raid,
Nando's,
M-Net and
Government.
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