
Tomorrow, let's make it Football Tuesday!
Bizcommunity.com is fully behind the call of Primedia, Southern Sun and the International Marketing Council of South Africa (Brand SA) to use Tuesday 22 June to show our ongoing support for Bafana Bafana and South Africa by wearing our colours in unison once again, despite our draw against Mexico and loss to Uruguay, as we face France on the field.
We must stand firm against fickleness, referees, biased commentators and the cold (unless you're in
Durbs by die see) and continue, as Primedia's Yusuf Abramjee says, to "show the world that we are not only united, but we are a world-class host, committed to leaving a legacy".
Considering the upsets that have been happening in the 2010 FIFA World Cup so far, anything is possible, as long as we believe in our boys, ourselves and each other, and continue to show the world that we are "a fun, friendly, fractious, interesting nation" [read
Gill Moodie's column from last week].
Proudly Bafana Bafana!
Simone Puterman (
@SimoneBiz)
Managing editor
PS =============<() PRAAAAAP
PPS
Cannes Lions has kicked off in France, too. Go South Africa!
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