2010 is approaching and it presents a golden opportunity to market the country, its people and its services to tourists. But perhaps not everyone is quite as prepared as they might be... Johan Horak, writing in today's edition, has some pointers for guest house and B&B owners, whose important things in life revolve (quite properly) around ensuring issues such as the beds are made properly and the breakfast bacon is crisp. The Internet is not their field, but it is a very effective means to attract overseas guests to their establishments, and Horak has some online marketing tools that should help those in our hospitality industry do just that. On the mobile front, Eddie Groenewald reckons that more powerful mobile phones and greater use of technology present more opportunities for companies to interact with customers. Simone Puterman and Rod Baker PS In this week's Ornico Ad Showcase, we feature TV ads for Coca Cola, Debonairs, Toyota, Kalahari.net and Windhoek Lager, and radio ads for Maq, Motorola, MTN, Nando's and Halls.
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