One of the most blessed things about having a career in this industry is the people you work with. Then there is the continuous learning and the huge fun it can be. Writing about the media, marketing and advertising industry doesn't always feel like work. It is entertaining, exciting, engaging and often at the forefront of societal change - both as the driver and a reflection of transformative patterns. I've worked with some of the media greats in my 22-year career, both in my 'previous life' in newspapers and in business-to-business publishing. While the late '80s/early '90s were among the best of times to be a newspaper journalist, documenting our turbulent journey to democracy, I consider being part of the team that has built the Bizcommunity brand over the past five years to be a significant career highlight. The Internet has set in motion a communications revolution as important as the development of the printing press all those hundreds of years ago, and there is no doubt that Bizcommunity.com has changed information flows in this industry remarkably since its launch in 2001. Being the editor and editorial director of this much-loved brand has been a privilege. It is with sadness that I say my farewells and move on to other opportunities in the industry in the new year. But it is certainly not a final goodbye, merely au revoir, as we explore partnership opportunities and I continue writing through Bizcommunity's pages.
Take care! Louise Marsland, editor: editor@bizcommunity.com. All marketing news to: marketingnews@bizcommunity.com. Responses to this column welcomed in our new online editor's column archive or on our blog: http://blog.bizcommunity.com.