A very happy new year to our readers and clients! This is going to be a great year in our industry. When I look back at how fast technology innovation is developing and how many more options are open to us all as media, marketers and advertisers to connect with our stakeholder base, I feel as if I am embarking on a whole new career. It is incredibly exciting. If you are able to do just three things this year in your job, keep informed about: 1) the Pay-TV race - which will open up huge new opportunities for brands in SA and on the continent. Telkom Media is the big one to watch; 2) Mobile - this is the killer application for reaching consumers as their phones are always on and on them. Africa will probably follow India's lead in leapfrogging connectivity to the internet via mobile phone rather than PC. Have a look at our stories below on the Kenyan mobile phone bloggers who are getting news out via sms, and our take on 'the journalist of the future'. 3) 2010 - the countdown to 2010 is beginning in earnest from a marketing perspective and brands need to firm up their plans this year. Have a look at Switch's S'bu Manqele's interview below on the 'new' sports branding. Bizcommunity.com will also be running trends pieces for 2008 this whole week to prepare you for the next 12 months! And lastly, one of our most read stories each year appears today: the Ad Talent Salary Survey. Careers24.com also have their general salary survey results in today. See if your salary matches up!
All the best for 2008! Louise Marsland, editor: editor@bizcommunity.com. Marketing news: marketingnews@bizcommunity.com. Responses to this column welcomed on our blog: http://blog.bizcommunity.com