
There were two major media events in Jozi last week that contained some very interesting information and stats. One was Terrapinn's Media and Broadcasting conference at the Sandton Convention Centre which addressed subjects not really featured before at a media conference: the convergence of technologies which make multimedia options for our media incredibly exciting, but also threaten the dinosaurs in our traditional media - who were (as usual) noticeably absent from cutting-edge events such as this one. See our senior media journalist Issa Sikiti da Silva's excellent report backs below. The other was Alchemy Publishing's release of its Madonna report with research conducted by Markinor into the needs, wants and fears of pregnant women and mothers of young children, as well as how radically their spending patterns change when they have children, how they consume information and what they plan to spend their money on - excellent stuff for marketers. Bizcommunity.com will carry the full report later this week, which was presented to marketers in Joburg, Cape Town and Durban over the last few days.
Enjoy!
Louise Marsland, editor,
editor@bizcommunity.com