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Marketing & Media Africa

MTN's leadership shift and the importance of marginal gains in marketing

Current MTN CEO, Sifiso Dabengwa, has resigned with immediate effect. This comes after last week's news that MTN's operating licence in Nigeria has been renewed for another five years. Dabengwa cites the $5.2bn fine MTN faces for failing to disconnect unregistered sim card holders in the country as his reason for leaving.

I found out how Havas Worldwide Tunisia gilded the 'Recycle to Learn' concept for client UNCI Groupe BNP Paribas, taking home a gold Ubuntu Loerie for their 'Recycle to learn' campaign, which turns unwanted bank slips into a way to bolster children's creativity.

Adiv Maimon explains how to become a better marketer with marginal gains. This works as you focus on just one area at a time, making a single change, and allowing enough time to gather data and observe the results. Only once you're certain that your results are an improvement, should you make the change permanent. Wise words.

PS: For more wise words, don't forget to download our communications Special Focus PDF, curated by Louise Marsland!

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Today's top stories
MTN CEO resigns following Nigeria fine fiasco

"MTN CEO Sifiso Dabengwa quits", reports TimesLive. This comes after last week's news that MTN's operating licence in Nigeria has been renewed for another five years... Read

How Havas Worldwide Tunisia gilded the 'Recycle to Learn' concept

Leigh Andrews

Here's why UBCI GROUPE BNP PARIBAS and Havas Worldwide took home a gold Ubuntu Loerie for their 'Recycle to learn' campaign... Read

Become a better marketer with marginal gains

Adiv Maimon

In 2010, David Brailsford pioneered a new way of thinking (marginal gains). He was tasked with taking over management of the British cycling team, which had never won the Tour de France, and expected to change that... Read

Focus on Communications
Bizcommunity's special Focus On COMMUNICATIONS is now available in a downloadable PDF for easy reading and archiving!

Download
Communications PDF >>


Digital
AFRICA
CA South Africa showcases digital transformation in Nigeria
The CA Southern Africa roadshow arrived in Lagos, Nigeria on 3 November, where it showcased products and solutions that fuel digital transformation and enable organisations to seize opportunities in the application economy... read
Mobile
NIGERIA
Tsaboin Traffic Talk partners MTN, Etisalat
Traffic solution provider, Tsaboin, has announced a strategic partnership with mobile operators in Nigeria, MTN and Etisalat... read
NIGERIA
Telcos seal Nigeria, Benin partnership

Emeka Okonkwo

Mobile networks are poised to benefit from a new non-equity partnership two operators have established to cover Nigeria and Benin. Vodafone and Globacom Limited have sealed the partnership... read
Online Media
AFRICA
Africanews launches 4 January 2016
During Discop Africa in Johannesburg, Michael Peters, CEO of Euronews and Africanews, announced the launch of the first pan-African and multilingual media... read
TV
NIGERIA
New kids channel in Nigeria from Turner Broadcasting
Turner Africa has expanded its children's offering with the introduction of Boing across the continent. Launched in May this year, the non-exclusive kids' channel has already received uptake in Nigeria... read
International
SOUTH AFRICA
One Show Juries announced - three South Africans selected
The juries for The One Show categories have been selected. A group of international judges will select the winning submissions of The One Show... read
UNITED STATES
Global Creativity Report - US still most creative country, NY the main city
Cannes Lions has now released the 2015 edition of The Global Creativity Report. Providing definitive rankings, analysis and insights on creative communications across the world... read
More International
New events to diarise
Demystify social media
Quo Vadis Communications - 11 Nov 2015, Johannesburg


Africa Com
Informa - 17 Nov 2015 to 19 Nov 2015, Cape Town


HIPPO School
HIPPO Communications - 23 Nov 2015, Cape Town


Modern Marketing Experience Conference 2015
Knowledge Integration Web (Pty) Ltd - 26 Nov 2015 to 27 Nov 2015, Johannesburg


Y!CON 2016
Student Village - 17 Mar 2016, Johannesburg


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