Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TEDxCapeTown, Trends, TV, Youth Marketing |
The social but cash-strapped consumer of 2014 Our annual Trends series is slowly winding down, with the last pieces being published this week. Gordon Geldenhuys has dubbed 2014 the year of the social consumer. He says that more than ever, marketing will be about leveraging the right solutions and technologies to monitor and improve customer relationships in near-real time. Not only will consumers continue being social this year, but unfortunately, according to Mike Taberner, they will also be tightening the belt a bit as he believes this year customers will be facing some financial issues. He advises that brand messaging and product mixes be shaped accordingly. Lastly, Tiffany Markman gives some easy-to-follow tips on how to stop being a sucker and avoid being scammed in malls by those Dead Sea Devils (DSD) who take seasonal jobs all over the world selling massively over-priced body lotions, face creams and nail products... Oh my, how we have all fallen for those... Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Gordon Geldenhuys How do you make your brand stand out from the clutter? How can you retain existing customers and acquire new ones in a world of rising consumer expectations? Read more >> | | Tiffany Markman I'm sick of people trying to scam other people. I don't mean those poorly punctuated 'Dear Beloved' emails. Nor those irritating Amway-ers who were school friends... Read more >> |
|
| | |
 | McCann's chief creative officer Pierre Odendaal has been invited to be part of the exclusive Creative Jury for the North Africa and Middle-East advertising awards, the 9th MENA Cristal Festival 2014. Read more >>
|
|
 | Issued by The Jupiter Drawing Room Cape Town A new independent Namibian advertising and communications agency, Weathermen & Co Advertising, has launched in Windhoek, Namibia. The startup agency is a joint venture between Namibian holding company Ohlthaver & List Group and The Jupiter Drawing Room (Cape Town). Read more >>
| |
 | Russel Brand Smartphones, tablets and other mobile devices have become essential tools in the business world of today. However... Read more >>
|
|
 | Joachim Kimuli Airtel Rwanda, through its brand ambassador, Aurore Mutesi Kayibanda (Miss Rwanda), has launched an affordable, data enabled phone called 'Nyampinga'. Read more >>
|  | January 2014 saw an increase of 82% in the number of companies using EcoCash Payroll to pay their employees in Zimbabwe. This is reportedly due to the liquidity problems facing some banks. Read more >>
| |
 | Issued by Africa Media Online Africa Media Online manages its picture collections using a system called MEMAT that they have developed over the past 14 years. They've recently created an "Introduction to MEMAT" video to help explain why the system is a significant solution to the challenge of maintaining a digital archive. Read more >>
|
|  | NEW YORK, USA: Twitter has acquired more than 900 patents from computing giant IBM, ending a dispute between the two companies, a joint announcement said. Read more >>
|  | BEIJING, CHINA: In 1984, with only US$25,000 in Chinese government funding and a dusty 20-square-metre bungalow as their headquarters, a small group of scientists in Beijing founded a firm called New Technology Developer Inc. Read more >>
|  | DUBAI, UAE: The Dubai Lynx International Festival of Creativity has released the first 28 names that make up this year's juries. South Africa is represented in the Design Jury. Read more >>
| |
More International
|
|  | Hapless and helpless, South Africa's struggling national carrier awaits news on a state cash injection vital to stay in the skies, but which shows up its inability to make money. Read more >>
|  | Government is considering developing a Green Paper on media development and diversity, says the Deputy Minister of Performance Monitoring and Evaluation, Obed Bapela. Read more >>
|
More Government news
|
|  | Brian Berkman I returned to Bushmans Kloof in the Cederberg to find my healthier inner-self and connected with the ancestors in the process. Read more >>
|
|
| FIDICAlusani Skills & Training Network® - 24 Mar 2014 to 25 Mar 2014 Johannesburg | |
| Lillian Hellman "It is best to act with confidence, no matter how little right you have to it." |
More quotes Submit a Quote
|
|
 | Print any item in this newsletter. |
 | Email any item in this newsletter. |
 | Comment on any item in this newsletter. |
|
|
|
|
|
