I think 2012 will be a fascinating year for market research in South Africa, as more specialist tools and techniques are increasingly absorbed into mainstream methodologies. New technology will be a key driver, but this will be carefully balanced by efforts to really understand consumer behaviour by directly engaging respondents.
By Leanne Freeman 20 Jan 2012 12:08
We are in the middle of an exciting period in the marketing research industry, with a number of major shifts taking place that affect how research is done. The web in particular has led to multiple developments which threaten to topple the cherished technologies and techniques that have dominated the last two decades.
By Craig Kolb 17 Jan 2012 14:29
Receive free email newsletter
Tell a friend about us