[2012 trends] What's up in media for 2012?

[Marion Scher] Ever since I read Faith Popcorn's Clicking in 1998 (and I can't believe you haven't read it - really?) I've been hooked on trends and how important it is not only to pay attention to what's affecting people right now but what could happen around the corner. Because you need to be around that corner, armed with what you need to reach your market. 17 Jan 2012 13:43

The plain language movement

[Marion Scher] New movements seem to be in the air and I'm thinking of starting one myself - but this one has nothing to do with politics and everything to do with language. 8 Oct 2008 09:28

Save a tree - edit your work

[Marion Scher] Every time I give a writing course for business people in particular, I hear the same thing: “I know I'm writing too much but my client/boss insists on at least three pages, giving all the technical data with at least three quotes.” 3 Sep 2008 09:08