BizTrends 2017

Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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Shopper Marketing PDF

Bizcommunity's SHOPPER MARKETING Trend Report is now available in a downloadable PDF.

Shopper Marketing PDF >>

[Shopper Marketing] Brand groupies and the death of friction

Latest shopper marketing trends and how retailers and brands need to target shoppers in this digital age, where disruption is transforming the retail landscape...

By Louise Marsland 6 Jun 2016

[Shopper Marketing] Digital signage to transform retail environment

While research studies have proven effectiveness, South Africa is lagging behind the rest of the world in digital signage usage...

By Rob Nelson 3 Jun 2016

[Shopper Marketing] Technology is changing how people shop

Primedia Unlimited mall division media product manager, Gia Conte-Patel, talks about the growing media category, mall media....

2 Jun 2016

[Shopper Marketing] Menlyn Park raises stakes in retail innovation

Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations...

By Louise Marsland 1 Jun 2016

[Shopper Marketing] Customers gravitate to the 'Third Place'

Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"...

By Louise Marsland 31 May 2016

[Shopper Marketing] Mystery Shopper Europe adds Africa to basket

Mystery Shopping Providers Association Europe is targeting Africa to expand its membership base...

31 May 2016

[Shopper Marketing] Fishwicks launches Display Flash in SA

Fishwicks launches Automatic Displays System, Display Flash in South Africa...

Issued by Fishwicks 30 May 2016


#OneShow2017: John Mescall's judging pick of the day

“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad now, or uplifted', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.

11 hours ago

Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 12 hours ago

Bertelsmann bets on digital media, global expansion

German media and publishing group Bertelsmann on Tuesday presented ambitious objectives for 2020, as its bets on digital and international expansion paid off with a second one-billion-euro annual profit in 2016.

12 hours ago

Live sports broadcasting in US braces for disruption

NEW YORK - The business of live sports, seen as perhaps the last great firewall for traditional US broadcasters, is facing deepening challenges in the era of mobile and live streaming options.

2 days ago

Twitter eyes paid 'premium' service for power users

WASHINGTON - Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields.

2 days ago

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