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Shopper Marketing PDF

Bizcommunity's SHOPPER MARKETING Trend Report is now available in a downloadable PDF.

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[Shopper Marketing] Brand groupies and the death of friction

Latest shopper marketing trends and how retailers and brands need to target shoppers in this digital age, where disruption is transforming the retail landscape...

By Louise Marsland 6 Jun 2016

[Shopper Marketing] Digital signage to transform retail environment

While research studies have proven effectiveness, South Africa is lagging behind the rest of the world in digital signage usage...

By Rob Nelson 3 Jun 2016

[Shopper Marketing] Technology is changing how people shop

Primedia Unlimited mall division media product manager, Gia Conte-Patel, talks about the growing media category, mall media....

2 Jun 2016

[Shopper Marketing] Menlyn Park raises stakes in retail innovation

Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations...

By Louise Marsland 1 Jun 2016

[Shopper Marketing] Customers gravitate to the 'Third Place'

Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"...

By Louise Marsland 31 May 2016

[Shopper Marketing] Mystery Shopper Europe adds Africa to basket

Mystery Shopping Providers Association Europe is targeting Africa to expand its membership base...

31 May 2016

[Shopper Marketing] Fishwicks launches Display Flash in SA

Fishwicks launches Automatic Displays System, Display Flash in South Africa...

Issued by Fishwicks 30 May 2016

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