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Organisation: The Strategic Group
Period: 28 September 2015 - 28 September 2016

Key Responsibilities
• Market & Publications Research
• Data Capturing & Database Aministration
• Populating and Updating exsisting client databases
• Reverse Engineering Strategy
• Mail Chimp bulk mail Sends
• Basic Facebook Campaigns
• Paid Digital and social media Marketing for clients
• Sourcing, updating and maintaining customer contact details in Customer Log
• CRM - Customer Relationship Management
• Customer acquisition, retention and win-back strategy

Previous: Internal Direct Marketer
Organisation: Isabella Garcia International
Period: 29 June 2015 - 11September 2015

Key Responsibilities
• Basic Telemarketing of IGs exclusive skincare range
• Data Capturing
• Reaching daily target

Previous: Marketing Intern (Voluntary)
Organisation: Greenpop South Africa
Period: 03 March 2014 - 22 May 2015

Key Responsibilities
• Press Release Outreach
• Media Strategy
• Research on Global Media Trends and how to incorporate into company to maximize outreach
• Updating Social Media pages and managing Live Feeds
• Monthly Stock Taking and Merchandise Packing
• Marketing strategy on how to maximize our target market reach for events planned by company
• Media capture and developing lists of search terms
• Researching communication trends and implementing them in day to day interaction with audience
to test effectiveness
• Project or Campaign management - given a particular festival to co-ordinate in terms of updating on
social media, including in newsletter, press outreach and writing copy for each media platform
• Writing copy and headlines
• Editing and proof-reading copy for dissemination, also ensuring it is factually correct