Profile

Digital strategy and paid digital advertising specialist.
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Experience

Digital Strategist
Aqua Online
1 Jul 2010 - 1 Jun 2011 - Cape Town
• Account Manager of Nota Bene Communications Strategy Agency and all Nota Bene Cape Town clients. • Collaborate with media strategists and team leaders for a fully integrated media strategy, including digital, and ensure that client expectations are managed with regard to project scope, progress, schedule and budget • Partnering with Media Owners to ensure that best-in-class digital media practices are adopted, evolving, and being adhered to • Providing ongoing thought-leadership across all aspects of digital marketing • Participating in the development of strategic partner alliances including the identification and application of innovative technologies/emerging media as well as collaboration with other MEC and Nota Bene offices • Collaborating with analytics and media teams to assess the performance of clients' digital engagements • Lead cross-functional teams in the execution of all digital marketing engagements • Leading the development of digital business, marketing and advertising strategies for current and potential clients
Account Manager
Acceleration Media
1 Jan 2008 - 1 Jun 2010 - Cape Town
• Analysis of client business needs and recommend ways to improve ROI and increase data base sizes and other objectives where required. • Digital Strategy Development. • Working within the client’s budget in order to achieve their objectives. • Campaign monitoring and data analysis. • Actively managing the day-to-day running of retained clients business and maintaining regular contact with them. • Present the company's credentials and training in online media together with other executives when requested to do so. • Establish professional relationships with clients for purposes of retention of the business. • Develop and maintain relationships with media owners.
Senior Campaign Manager
Acceleration eMarketing
1 May 2007 - 1 Dec 2007
• Implementation, monitoring, and management of e-marketing campaigns. • Analysis of client business needs and recommend ways to improve ROI and increase data base size and decrease database turnover. • Strategy analysis and development. • Ongoing technical and product support for clients. • Providing training for clients. • Integrated Lifecycle Messaging – introduction of strategy and services based on client needs and customise solutions. • Services Innovation and productisation. • SiteCatalyst Integration and Strategies – integration between website and email products and the remarketing oportunities from client’s customers browsing around their website. • KPI development. • Upload Creative and analysis of the creaive to ensure best paractices are followed at all times thereby increasing deliverabilty and the reputation of the clients’s domain. • Internal and client Quality Assurance. • Message Deployment of up to 5 million subscribers a day. • Set-up a number of different applications from list generators and real time messaging to preference centres and database integration using a proprietry based software that creates the backend code needed to accomplish this. • Custom Reporting based on the clients needs. • Technical DREAMmail Customer Implementations and support
Conversion Team Leader
ForwardSlash
1 Apr 2005 - 1 Apr 2007 - Cape Town
• Leading a team tasked with the optimisation of conversion marketing performance. • Coaching and Mentoring, motivation and morale, personnel development. • Developing and implementing tactical marketing initiatives to deliver against targets. • Co-ordinate Marketing (Media, Referback, Acquisition, Conversion, Retention) and Support (Product, Technology, Creative, Analysis, CSC) efforts to ensure optimal performance on funnel metrics. • Analyse results and recommend strategy enhancements. • Identify, propose and test new initiatives. • Setting up mailers in internal system. • Database mining and re-activation of inactive players. • Direct mailings (online and occasionally offline). • Source new opportunities and testing. • Briefing studio for creative requirements. • Ability to maximize early stages of customer lifecycle to point of retention. • Research into game mix and customers: pre/post analysis of campaigns. • Lapsed customer reactivation. • Lead conversion. • Competitor analysis and research. Brand Analyst Duties included, but were not limited to: • Liaising with support traffic/media channels (Media/SEM/ATL/Offline-DM). • Jointly managing budget on these channels, by brand and product: Overall USA financial management of all marketing expenditure. • Managing ROI on each of these channels, by brand and product, with lead brand as priority. Liaise inter-departmentally to ensure optimum brand mix, lowest cost to business and optimal ROI. • Ensuring alignment with USA specific strategy and overall company objectives. • Ensuring alignment between Paid Media business strategy and product. • Recommend and brief all brand acquisition strategies – Specific to channel, game type, time and duration, also to include: o Online Acquisition strategy o Website and game lobby strategy o Promotional strategy o Ensuring brand alignment o Budgeting and forecasting o Product development strategy o Acquisition game mix management o Advertising/Creative is within brand guidelines and monitor effectiveness thereof ability to react to market trends and devise strategies in line with ever-changing market place o Review competitor strategies and research: Amend strategies where applicable o Liaise with external publishers and suppliers as well as internal departmental relations o Disciplined and focused on targets and objectives