Ever asked the who, what, when and why of social? Understanding free text through the use of nero-linguistics, one is able to not only understand what the discussion is about but also what the drivers of the discussion are. This is taken a step further to see who the players in the market are, how they interact, how messages spread, how to influence them. Where updates are coming from and what channels are being used gives a direct insight into what levers need to be pulled to direct a business.
My last studies were at Rand Afrikaans University where I obtained a Honours Degree in Strategic Management.
Specialties: Social Media Analytics. Understanding of how to sell over Direct Marketing Channels. In-depth knowledge of financial markets all balanced with how to chase a seven year old around the garden and laugh your heart out.
