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Trish Pichulik, managing director of P and P Communications, has been in the industry for over 30 years, having worked across most business sectors over this period. Trish established P and P as a founding member during the mid-1980s, and acquired Medialine, a dedicated business-to-business agency in the early 1990s, which she later merged into the P and P stable.

Trish has worked across a wide range of multinational accounts, from consumer to business-to-business, including launching satellite TV under the SCASA auspices, working closely with global group Intel, and on other on key brands, such as Telkom, Vodacom, Business Connexion and AEL Mining Services.

Trish has dedicated many years to training practitioners in the PR industry in communication strategy and writing, as well as mentored many up and coming professionals in both the online and PR space. She is passionate about integrated communications, underpinned by a strong strategic approach with defined outcomes. Trish is a member of PRISA and sits of the board of the consultancy chapter.