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Natalie Ruwers
I'm a Strategic Marketing Manager who is passionate about building brands and implementing creative marketing plans which resonates with customers and provides a great ROI.
My skills are based on Relationship & Project Management with strong research and reporting abilities. Furthermore, I'm curious to learn and transfer knowledge while remaining consumer-centric.
Show profile Hide profileI obtained my honours degree in Marketing Management at the University of Johannesburg. Thereafter, I completed my honours internship at Franchising Plus whereupon I decided to leave for London to broaden my horizons and gain international marketing experience. After returning to South Africa in June 2008, I rejoined Franchising Plus as a Franchise Consultant where I continued my passion for franchising and brand development.
In February 2012, I joined King Pie as their Marketing Manager assisting their Franchise Managers and over 280 franchise stores in South Africa, Namibia, Zambia, Swaziland, Ghana and Mozambique. Furthermore, I have assisted King Pie in growing their brand awareness and brand equity in the competitive QSR market. A highlight was winning the Franchise Association of South Africa (FASA) Brand Builder of the year award in April 2015.
I'm a Strategic Marketing Manager who is passionate about building brands and implementing creative marketing plans which resonates with customers and provides a great ROI. My skills are based on Relationship & Project Management with strong research and reporting abilities.
Furthermore, I'm curious to learn and transfer knowledge while remaining consumer-centric. Today's strategic marketers need to ask and listen to their customers, and validate these learning's through extensive research, focus groups, mystery shoppers and continuous store visits.
My understanding and willingness to work alongside other departments is also important. Marketing is the crux of any powerful brand and it is essential for all departments to work as a team to ensure the customer receives a consistent and rewarding brand experience.
I obtained my honours degree in Marketing Management at the University of Johannesburg. Thereafter, I completed my honours internship at Franchising Plus whereupon I decided to leave for London to broaden my horizons and gain international marketing experience. After returning to South Africa in June 2008, I rejoined Franchising Plus as a Franchise Consultant where I continued my passion for franchising and brand development.
In February 2012, I joined King Pie as their Marketing Manager assisting their Franchise Managers and over 280 franchise stores in South Africa, Namibia, Zambia, Swaziland, Ghana and Mozambique. Furthermore, I have assisted King Pie in growing their brand awareness and brand equity in the competitive QSR market. A highlight was winning the Franchise Association of South Africa (FASA) Brand Builder of the year award in April 2015.
I'm a Strategic Marketing Manager who is passionate about building brands and implementing creative marketing plans which resonates with customers and provides a great ROI. My skills are based on Relationship & Project Management with strong research and reporting abilities.
Furthermore, I'm curious to learn and transfer knowledge while remaining consumer-centric. Today's strategic marketers need to ask and listen to their customers, and validate these learning's through extensive research, focus groups, mystery shoppers and continuous store visits.
My understanding and willingness to work alongside other departments is also important. Marketing is the crux of any powerful brand and it is essential for all departments to work as a team to ensure the customer receives a consistent and rewarding brand experience.
