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Michael Hinze

Michael Hinze is environmental creative director of strategic brand and communications design consultancy HKLM (www.hklm.co.za; Biz press office, with an industry career spanning 20 years. He was previously environmental creative director at Switch Interior Design and Enterprise IG Africa Middle East, as well as design architect at TC Design. His expertise lies in design, and managing the process of a design (within the multifaceted environmental branding disciplines) from concept through to completion.
Retailers need to sense a brand revolution

[Michael Hinze] Legions of squealing teenage girls would vehemently disagree, but they're actually not in love with Justin Bieber. Infatuation - yes. Fantasy - yes. Love and a relationship? No. And that's why anyone who thinks consumers can form meaningful relationships with brands based on one-dimensional visual interactions is also living in a fantasy world.

Posted 8 months ago | Like

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