[Gys Kappers] The use of social business software can assist marketing campaigns, by cutting through the scattered complexity and bringing together multiple work streams in an observable (social) way.
[Gys Kappers] Businesses today operate within a dynamic environment, shaped by variables, such as evolving legislation, globalisation and economic volatility. Disruptive new technologies create new competitors overnight and the only way to get and stay in front is constantly to innovate.
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