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With more than 20 years of experience in the creative, media and influencer marketing landscape, I have a mixed talent, media owner and brand background, making me uniquely positioned to share my knowledge and experience from all these perspectives.

During my decade long tenure with YFM Radio, I conceptualized, implemented and reported on hundreds of “big brand” campaigns, and was one of the early adopters of combining influencer marketing into mainstream media strategies, together with the on-air presenters and Radio DJs.

I am regularly invited to lecture at leading advertising schools and entrepreneur platforms and have a qualification in “Coaching for Management”

I continue to work with some of South Africa’s biggest celebrities in the media and broadcasting space on their sponsorship management and personal brand development.

In 2020 I started Influencer School, an online learning platform that instructs established and emerging influencers and talent on how to build their personal brands and run their social media business.

I also offer Professional Personal Brand Coaching as well as Agency Training to upskill Media Strategists on how to engage with Influencers to get the most out of the partnership.