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Chélin's heart has always been in creative. From as early as 6, she knew there was something different about the way she saw and interpreted things and, in her later years, realised her passion and value was in strategically and creatively solving problems. At 23, Chélin received her BA in Design from Inscape Design College, cum laude, the first at the college in 18 years. She was discovered by vonH Brand Provocateur, a start-up agency where she grew into an art director role and remained there for 5 years. Intrigued by where her skills could take her, Chélin left vonH to assist the start-up of a personalised Disney furniture and home décor company, where she not only designed all the products, but also managed and facilitated all areas of the business - skills that helped groom her into the management role she currently holds as art director and head of creative at Stratitude.