Candice has been involved in marketing and advertising for more than ten years. Having worked in some of the country's most prestigious ad agencies has given her experience working with some of South Africa's and the world's most successful brands.
The award-winning writer opened her first business in 2011, Smart Startup. The venture that assists startups in building the right marketing foundations from the get-go was quickly followed by Foreword - an agency dedicated to content strategy, development, management and measurement.