In part III of this three-part series on the current state and future challenges of an old medium, I take a look at South African radio's initial overreaction to the web; how radio stations can make use of the opportunities of online and social media; and whether stations can survive without web, audio-visual and text departments.
By Anthony Duke 27 Aug 2012
In this part of the three-part series on the current state and future challenges of an old medium I look at audience targeting; marketing; music; talk; live internet radio; existing FM stations with web streaming; listener-driven radio; social media; the cloud; and positioning (or the lack of need).
By Anthony Duke 22 Aug 2012
In part I, I stated that "radio has lost its intelligence", with commercial music radio being the main culprit and also because there's a general dearth of quality management to develop the talent pool. I've written and taught a lot on some of the finer aspects of engaging the listener so, in part II here, indulge me as I mention a few.
By Anthony Duke 26 Mar 2012
Next week I start listening to entrants in the MTN Radio Awards for the third year*. The awards themselves have vastly improved but I doubt if the content quality will indicate the same. This is not necessarily the fault of the entrants themselves but a more fundamental reason in that there is a general dearth of quality management to develop the talent pool.
By Anthony Duke 22 Mar 2012