[Amanda Sevasti Fairweather] Integration. It's the holy grail of modern advertising and earns the most prestigious awards. To win a Titanium at Cannes or an Integrated Campaign Loerie is regarded as the pinnacle of advertising success.
[Amanda Sevasti Fairweather] Looking at the future of social media, it's easy to consider international trends and forget that South Africa is a developing market with unique features. In some ways, particularly mobile adoption, we are ahead of some developed markets, but in others we are still playing catch-up. Here is what will most likely define the South African market in 2012.
[Amanda Sevasti Fairweather] They hide under the bridges of online anonymity, ready to pounce on unsuspecting forums, chat rooms, news sites and blogs. They can ruin a lively debate with one well-placed comment. They do not care about contributing. Often they don't even believe what they type. Their only desire is to provoke you - they are the Internet trolls.
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