While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales.
8 hours ago
African presidents reached a strong consensus to focus on regional integration, inclusive growth and youth empowerment in order to achieve continued and sustained growth on the continent at the Africa 2017 Forum in Sharm El Sheikh, Egypt.
1 day ago
Over the last 12 months, Clickatell has delivered almost 3 billion messages across the African continent, achieving a 42% year-on-year growth - far ahead of the 4% projected CAGR growth for the overall A2P global messaging market (as defined by a recent study from Zion Market Research).
1 day ago
Nigerian business tycoon Aliko Dangote was the only African that made Bloomberg news media's annual global list of the 50 most influential businesspeople in 2017.
7 Dec 2017