Tony Granger, South African born and bred global CCO of Y&R Advertising, was in the country earlier this month for a creative conference with all of the Y&R Africa creative heads. Here, he shares how the network resists the usual by focusing on local relevance while collaborating globally in real time.
Leigh Andrews 1 day ago
On the day of love, Tuesday, 14 February, BrandLove fittingly held the much-loved Cape Town version of its CX trends update for 2017 at 360 Business Parks in Paarden Eiland.
Leigh Andrews 2 days ago
Digital marketing is a little more complex than many business owners realise when they first start out. Naive entrepreneurs often mistakenly believe that all they have to do to reach their internet marketing goals is drive enough targeted traffic to their websites.
Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue. Customer engagement via Wi-Fi allows retailers to reach customers without contravening personal information legislation, as customers are incentivised to offer data via their devices or social media profiles in return for high-performance internet.
Prashil Gareeb 24 Mar 2017
Two recent promotions strengthen the agency's commitment to adding value to both employees and clients.
Ogilvy & Mather 24 Mar 2017
The largest movie screen in KwaZulu-Natal, featuring ultra high-definition (UHD) digital projection has opened at the Xtreme at Nu Metro Ballito Junction, as part of its new 8-screen cinema complex.
24 Mar 2017
Arcade Content's Kyle Lewis directed Bad Hair, Nasty C's epic 14-minute music video that topped the Apple Music video charts in South Africa for the week of its release.
Arcade Content 24 Mar 2017
Brand manager of Sorbet Group and daughter of founder Ian Fuhr, Jade Kirkel believes that the key to managing a brand is to realise that “every person in the company is essentially a brand manager and has a fundamentally important role and responsibility in embodying the brand at all times”. Her role is to give Sorbet employees the tools, know-how and drive, as well as create an environment in which they can do this well.
Jessica Tennant 24 Mar 2017
Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'.
23 Mar 2017
It's that time of year again, when men don purple Speedos and storm the streets in aid of male cancer awareness. Warwick Bloom, marketing communications manager at Hollard and Lucy Balona, head of marketing and communication at Cansa, run us through what to expect from the 2017 Hollard Daredevil Run.
Leigh Andrews 23 Mar 2017
The Liberty Radio Awards has announced this year's finalists. The winners of each category will be announced at the Awards Gala Banquet at the Sandton Convention Centre on 22 April.
23 Mar 2017