Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight.
Diane Gantz 1 day ago
The debate surrounding Snapchat and Instagram Stories started when Instagram launched their stories in August last year. As expected, social media users were confused; conflicted and some probably even a bit angry at Instagram trying to copy Snapchat. Reality is that it was kind of a genius move by Mark Zuckerberg.
Anne Dolinschek 13 Jan 2017
There were some huge stories this week on the internet. If people weren't talking about Barack Obama and Joe Biden's adorable bromance, or Donald Trump and Mike Acosta's verbal ping-pong, they were probably talking about this Turkish chef.
Andy Walker 12 Jan 2017
Here are our forecast trends for 2017, from IAS:
Johanna McDowell 12 Jan 2017
Xolisa Dyeshana, Joe Public's executive creative director, will join The One Club Board of Directors. The One Club is a non-profit organisation dedicated to celebrating creative work across the industry. Among the club's many initiatives is the One Show, a creative award show respected around the globe for its celebration of exceptional ideas and craft.
11 Jan 2017
Until now, marketers have resorted to frequency and volume to reach fragmented audiences. However, with more and more frustrated consumers blocking ads, a new report from Forrester shows that, in 2017, marketing will shift from volume-based advertising strategies toward quality experiences across the entire customer life cycle.
11 Jan 2017
'AdReaction: Engaging Gen X, Y and Z' reveals key learnings to help marketers connect with different generations more effectively across traditional and digital channels
Kantar Millward Brown 10 Jan 2017
This is not another "year of the mobile" trends piece - that ship sailed five years ago. If you do not have a mobile presence then you really should not be playing in the digital space, because now in 2017, it is not a matter of digital vs mobile or marketing vs digital - your consumer is connected, whether you like it or not, and is partaking in an omnichannel world.
Lynette Hundermark 10 Jan 2017
"You can't NOT understand technology and expect to succeed as an entrepreneur," says Amien Ahmed, director of public affairs at Kantar Public SA and one of the most interesting interviewees I spent time with this year. He explained that opening quote by adding: "You simply can't ignore mobile as the go-to technology in mobile-first Africa, especially when it comes to mobile research". Here's why the mobile research trend is set to grow by leaps and bounds in 2017...
Leigh Andrews 10 Jan 2017
As a trend forecaster and business consultant, this year has seen me and my team work across a variety of industries. Our insights across the industries have led us to foresee the following happening, which we believe will be real game changers:
dave nemeth 10 Jan 2017
From (Dis)ability Advertising to Platonic Dating Apps, the annual 'Future 10' report previews the top 100 defining trends of consumer behavior for 2017, helping readers keep tabs on emerging consumer behavior with 100 original trend predictions from the Innovation Group, JWT Intelligence.
10 Jan 2017
In this Q&A with Bizcommunity.com, Carl Willoughby, executive creative director of OpenCo, discusses his key trends for 2017.
Carl Willoughby 10 Jan 2017