Four lessons learned from Pokémon Go
Four lessons learned from Pokémon Go

The global phenomenon that is Pokémon Go has taken over America. The augmented reality (AR) based smartphone game is now making waves in Europe. But Pokémon Go is much more than just a game. It demonstrates a future in which we start to understand and experiment with different ways to interact with people, and for businesses, their customers.

By Lee Naik 1 day ago

How Pokémon Go could benefit your business
How Pokémon Go could benefit your business

You've heard of B2B and B2C, but are you ready for O2O? The new online-to-offline trend is lighting up markets across the globe, particularly with the growing Pokémon Go phenomenon.

By Leigh Andrews 2 days ago

Digicape acquires and rebrands Stellenbosch-based Buro Stores
Digicape acquires and rebrands Stellenbosch-based Buro Stores

Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal effective, 1 August 2016, will see the retail store rebranded to Digicape Stellenbosch and Digicape will take over the operational running of the company.

Issued by Digicape 2 days ago

How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long.

By Chris Brewer 3 days ago

First digital industry salary survey
First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.

3 days ago

Brands and influencers - the struggle is real
Brands and influencers - the struggle is real

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don't understand it, there is a problem.

By Anne Dolinschek 3 days ago

Statement on the death of Gordon Patterson
Statement on the death of Gordon Patterson

The Advertising Media Association of South Africa (AMASA) is devastated by the news of the untimely and tragic death of Gordon Patterson.

Issued by AMASA 22 Jul 2016

Three proven content marketing strategies you can implement right now
Three proven content marketing strategies you can implement right now

Content marketing is the conduit that creates a link between brand awareness and lead generation. There must never be a break in this conduit if you hope you achieve your business aim.

Issued by Naija Writers’ Coach 22 Jul 2016

Gil Oved joins Shark Tank show
Gil Oved joins Shark Tank show

One of the five business moguls bankrolling budding entrepreneurs in M-Net's new reality television series, Shark Tank South Africa, is Gil Oved, co-founder and group co-CEO of The Creative Counsel, the South African advertising agency that was bought over by French mega agency Publicis Groupe for an eight-digit Rand figure.

22 Jul 2016

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism.

By Tim Pinder 22 Jul 2016

RIP Gordon Patterson
RIP Gordon Patterson

Ad industry doyen Gordon Patterson has passed away.

22 Jul 2016

Digicel's new campaign stars Usain Bolt
Digicel's new campaign stars Usain Bolt

Creative agency, Boys & Girls and international telecoms company, Digicel have partnered on a new campaign starring Usain Bolt, in the run up to Rio 2016. The agency also commissioned a bespoke track from Soca music star, Michel Montano, which over the past few weeks has been gaining popularity organically and has had radio airplay internationally.

22 Jul 2016

Goodbye to competitive advantage, say hello to customer advantage
Goodbye to competitive advantage, say hello to customer advantage

Remember the days when we were always following the leader and looking for ways to gain competitive advantage. We based our strategies on what our competitors were doing, on what internal CVP's we can develop to lead in the battle field. The battle field for brands has now shifted to the customer as it is going to be increasingly difficult to gain customer advantage in the future.

By Audrey Naidoo 22 Jul 2016