Most read Marketing and Media news in South Africa

#InnovationMonth: Using AR and VR for creative recruitment

Augmented and virtual reality (That's AR and VR to the uninitiated) are making big waves in the creative industries - BBDO shows how they can also be used to add fun to your next Millennial recruitment drive.

By Leigh Andrews 1 day ago

The Bank of Goodwill

There is an invisible institution called the Bank of Goodwill. It is centuries old, and has stood the test of time. Every corporate needs an account with this institution - some more than others. Over the Heritage Day weekend, DJ Black Coffee made a much-publicised transaction with the Bank of Goodwill, following events at the 2016 DStv iRock Festival in Polokwane on Saturday night.

By Khuthalani Khumalo 2 days ago

The social phenomenon that is Black Twitter

Understanding this growing and influential virtual community presents a unique opportunity for brands in South Africa wanting to engage more effectively with their customer base.

By JP Kloppers 2 days ago

SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?

By Bonnie Ramaila 3 days ago

Differences between a direct sales company and a pyramid scheme

For South Africans wishing to generate more income, they may consider joining a direct sales company or a multi-level marketing company. However, they must be sure that this isn't in fact an illegal pyramid scheme.

3 days ago

Why social media is critical for SA marketers in 2017

According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.

23 Sep 2016

Union resists bid to give Motsoeneng new job

The Broadcasting, Electronic, Media and Allied Workers Union (Bemawu) has vowed to challenge any decision to keep Hlaudi Motsoeneng at the SABC as the board of the public broadcaster scrambles to keep him in his position.

By Bekezela Phakathi 23 Sep 2016

Unpacking social media video marketing

Video rocks! Just check how the introduction of MTV on 1 August 1981 turned the music industry into a multi-billion dollar empire.

By Joseph Neusu 23 Sep 2016

1,001 better ways to segment your market (than outdated LSMs)

The most important first step taken by any classical marketer is the decision of which consumers to target.

By Ross Sergeant 22 Sep 2016

Are the dinosaurs dead, dad?

The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people. Only two people had a speaking role, the rest just nodded sagely. It reminded me of the bad old days.

By Jason Ray 22 Sep 2016

Munitz and the CBR Marketing Solutions team.

Riding the waves of the digital world

Digital marketing is a strategy. It's not just simply a website, or social media, or Google; it's a full platform that allows people to position their businesses within the communities they're targeting. And it is enabling an unprecedented level of engagement between companies and their customers.

By Craig Munitz 22 Sep 2016

To vape or not to vape

The World Health Organisation (WHO) is predicting that this century alone, a billion lives will be lost to smoking. A Billion Lives is a documentary film that examines vaping and e-cigarettes as a healthy alternative to smoking. The film's director, Aaron Biebert says he made the documentary after one of his co-workers died from lung cancer from smoking.

By Danette Breitenbach 22 Sep 2016

Special Award recipients honoured at 19th Annual BASA Awards, partnered by Hollard and Business Day

Design Indaba founder Ravi Naidoo, First National Bank, and the United States Embassy have all been honoured with Special Awards at the 19th Annual BASA Awards, partnered by Hollard and Business Day.

Issued by Business and Arts South Africa 22 Sep 2016

Radio show

Special sections

Focus

In the news

Marketing & Media News