Will the 2015 Annual AdFocus Award African agency network of the year accolade go to Ogilvy & Mather Africa, Publicis Africa Group, Burson-Marsteller Africa, Dentsu Aegis Network or TBWA\? It's anyone's guess!
By Leigh Andrews 24 Nov 2015 12:00
Debate and difficulty in choosing a clear winner in some of this year's Annual AdFocus Awards categories is testament to a well-developed marketing and communications industry.
By Leigh Andrews 23 Nov 2015 14:00
The winners of the 3rd Annual 2015 New Generation Social & Digital Media Awards have been announced. The event took place on 19 November at the Microsoft offices in Johannesburg.
23 Nov 2015 10:10
When it comes to content marketing, the most important element of a successful strategy is being able to balance what your company has to say and what your customers, and potential customers, want to hear.
Issued by Foreword 23 Nov 2015 09:31
Innovation, and the art of capturing ideas on the fly.
By Douglas Kruger 20 Nov 2015 12:00
FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa and its affiliates on the continent would be rebranded to include FCB in their names.
By Danette Breitenbach 20 Nov 2015 08:08
Prof. Jenni Romaniuk, Associate Director (International) at the Ehrenberg-Bass Institute, the world's largest centre for research into marketing, will be in South Africa early next week to launch the sequel to her best-selling marketing book 'How Brands Grow'. She will be sharing a few insights from it and will be hosted by Spark Media, to offer clients and partners 'insights that ignite'.
By Danette Breitenbach 20 Nov 2015 08:00
The days of drawing out the same, static message to communicate with all your consumers have come to an end, especially with the growing realisation that different generations have different communication styles. Lindy Drake, Marketing Manager of INOVO, explains how to get this right.
By Leigh Andrews 19 Nov 2015 12:00
The social media platforms that are available in this day and era are just so many. There are the likes of Facebook, Twitter, YouTube, Google Plus, Instagram and so many others. All of these platforms offer some interesting activity that draws people in their huge masses.
By David Wicks 19 Nov 2015 10:58