Marketing & Media most read

Your industry


South African agencies win 18 Pencils in D&AD Awards
South African agencies win 18 Pencils in D&AD Awards

Judging has wrapped up for the D&AD Awards in London, with South African agencies winning 18 Pencils. The Awards celebrate the best in design, advertising and commercial creativity. Judging took place between 21-23 April, held at The Old Truman Brewery in London.

24 Apr 2015 11:12

Local ones to watch at the One Show
Local ones to watch at the One Show

Nothing gets a marketer's blood pumping with more pride than when local agencies make the shortlist for the big local awards. Here's an exclusive insight into how those in line for One Show pencils have taken the news...

By Leigh Andrews 23 Apr 2015 08:00

The funny thing about Trevor Noah - Blast Brand Catalysts
The funny thing about Trevor Noah

For the world, which in The Daily Show terms is mostly America, it felt like a grand entrance out of obscurity. It might even have been a joke in itself. Trevor who? For middle South Africa, it set the mind abuzz once again with possibility. In a time of national power cuts, a depleted rand and rampant incompetence with serial indifference, Trevor's news puts a bit more lekker back into local. With the dust now settled around an archive of tweets that ought to have offended fat, Jewish women everywhere, there appears to be a resignation that Trevor Noah is, indeed, to be the next Jon Stewart. Or is he?

By Chris Primos, Issued by Blast Brand Catalysts 22 Apr 2015 10:16

[Orchids & Onions] Rumble in Jungle ad is a knockout
[Orchids & Onions] Rumble in Jungle ad is a knockout

The buzzword in the marketing and advertising business these days is 'content'. Many of the clevers bandy it about as if they're the first to discover it...

By Brendan Seery 22 Apr 2015 08:00

First set of D&AD Pencil Awards winners announced
First set of D&AD Pencil Awards winners announced

D&AD has announced the first set of Pencil winners for 2015, with six Pencils going to South African agencies. Entrants will have to wait until the Award Ceremony at Battersea Evolution in London on 21 May to find out which colour Pencil (Wood, Graphite or Yellow) they've won.

21 Apr 2015 13:48

How brands can reach black consumers
How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy.

By Peter du Toit 21 Apr 2015 08:00

Brand engagement through the power of social influencers
Brand engagement through the power of social influencers

In 2014, it became clear that South Africa was starting to pay attention to influencer marketing as a genuine, worthwhile marketing tool...

By Myles Brown 21 Apr 2015 08:00

Seven top global PR trends to watch
Seven top global PR trends to watch

In a rapidly evolving industry, PR professionals are sometimes faced with bewildering changes affecting the very core of what they do. The internet and social media are changing the way our society thinks and behaves, which has brought challenges, but also tremendous opportunities to embrace new ways of building relationships with clients and consumers.

By Nicola Nel & Lauren Volmink 21 Apr 2015 07:00

[PRISM Awards 2015] My African Dream
[PRISM Awards 2015] My African Dream

Last night, the PRISM Awards turned dreams into reality for some public relations (PR) consultancies and practitioners.

By Danette Breitenbach 20 Apr 2015 10:16

PRISM Awards 2015 winners announced
PRISM Awards 2015 winners announced

For the second consecutive year, Atmosphere Communications has scooped top honours in the Campaign of the Year category at the PRISM Awards...

20 Apr 2015 08:24

2015 MTN Radio Awards winners announced
2015 MTN Radio Awards winners announced

The stars of SA radio were heralded at the Sandton Convention Centre on 18 April, when the winners of the 2015 MTN Radio Awards were announced.

20 Apr 2015 08:10

Rebone Masemola
The role played by Black Twitter in South Africa

For those of you coming late to the party, according to Wikipedia Black Twitter is "a cultural identity on the twitter social network focused on issues of interest to the black community", and the movement began trending in the United States around 2009.

By Rebone Masemola 20 Apr 2015 08:00

Aaron Thornton
Three security issues to consider when using public Wi-Fi

Public Wi-Fi is almost everywhere nowadays. Coffee shops, libraries and even airports have installed hot spots to feed the growing demand for ubiquitous Wi-Fi. While convenient to use, there are hidden security risks you should know about.

By Aaron Thornton 20 Apr 2015 07:01