With the Rugby World Cup now underway, thousands of South Africans are preparing to travel to the UK and get in on the action. Many will be juggling work and play, with only a few that can afford to simply disconnect from work for even a few days at a time. As a result, mobile connectivity is a major priority for travellers.
By Craig Lowe 8 Oct 2015 12:49
Companies in pursuit of brand content, should not overlook internal ethos and culture as a potential content stream.
Issued by Bizcommunity.com 8 Oct 2015 12:20
I was with a colleague who's in the communications industry and she mentioned a problem that often occurs in the field of public relations. The over eager consultant who decides that their boss/department/company's story mustn't just land up in the corner of page five, or inserted at the end of a day's online news, but must make it on to page one of The Sunday Times. Seriously, would you want to be on the front page of that publication?
By Marion Scher 7 Oct 2015 13:02
The African Cristal 2015 prove that African awards are being taken far more seriously than before. Even better? You don't need a massive budget to be successful, merely to do great work based on smart, relevant ideas that tell the authentic African story...
By Leigh Andrews 7 Oct 2015 06:00
What makes a strong and effective African network? Is it the number of partnerships that have been established with local agency businesses in Nigeria, Kenya or Ghana? Or the number of agencies that have been acquired in Zambia, Zimbabwe or Botswana? Or the long list of agency contacts in multiple African cities...
By Graham Cruikshanks 7 Oct 2015 06:00
Play Pictionary, make lists to get the brain going and work in groups of two to five people to improve your business brainstorming, says Ross Chowles - ECD/creative strategist at The Jupiter Drawing Room...
By Leigh Andrews 6 Oct 2015 14:00
When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase. But often there is no stock left, although the promotion is still due to run for another week. It drives me crazy!
By Rolf Akermann 6 Oct 2015 09:01
A few years back, the question was whether to go for search marketing or social media marketing. People did not understand how social data could be used for SEO (search engine optimisation) purposes. Nowadays however, social media marketing and search marketing are becoming more and more closely linked. Recently, Google and Twitter signed an agreement that will allow Google to fully access Twitter's stream. As a result, tweets started appearing in Google's search results.
By Charles Mburugu 5 Oct 2015 13:02
If you were to ask most junior (and perhaps a few senior) media planners what "MPX" and "APX" are, they'd either look blank or suggest "radio stations perhaps?" I don't know why these terms have fallen into disuse because they're solid, basic, research protocols...
By Chris Brewer 5 Oct 2015 12:00
With its founder going so far as to state the LSM isn't being used correctly, how do you get to know your consumers based in the townships? By holding daily, meaningful conversations with them, says Brands Laduma CEO Peter du Toit...
By Leigh Andrews 5 Oct 2015 12:00
The Mail & Guardian has appointed seasoned journalist, editor and digital strategist Verashni Pillay as its new Editor-in-Chief to reinvigorate the brand and steer the publication "back to its roots", following a raft of retrenchments, recent cutbacks and falling circulation...
By Louise Marsland 5 Oct 2015 10:00
When I meet people for the first time and they ask what I do for a living, "I'm a copywriter" usually gets a great reception. But when I clarify that I write about technology that makes life easier for people to do their jobs (Sales and Marketing software in particular), things get a bit awkward. It just sounds so boring doesn't it?
By Taryn Netterville 5 Oct 2015 09:01