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Adelaide Potgieter
The future of TV and advertising and why we should be excited

There's a great deal of excitement around digital being the future of TV and it sure has its place in a 360° advertising campaign but globally TV still counts for the largest slice of ad spend and agencies' business models are built around these production margins.

By Adelaide Potgieter 2 Sep 2014 06:58

Kamogelo Modise
The blurred lines between online marketing and advertising

Although online marketing is a bigger umbrella in which you find online advertising, the two should not be confused as one.

By Kamogelo Modise 1 Sep 2014 14:56

The 2014 Sunday Times Top Brands Awards winners announced
The 2014 Sunday Times Top Brands Awards winners announced

South Africa's top brands were announced at The 2014 Sunday Times Top Brands Awards ceremony held in Sandton on Friday 29 August, with comedian Marc Lottering as the host.

1 Sep 2014 08:28

The way Foreword for content marketing
The way Foreword for content marketing

Content marketing has become a necessity within most marketing plans, the purpose being to help build a long-term relationship with your customer by creating, curating and distributing content that adds value to their lives, which in turn drives your business goals. Candice Claassen, content marketing specialist and founder of newly launched content marketing company, Foreword, explains why it's so important to have a good content marketing strategy in place and how it adds value to the traditional marketing mix, the steps to follow to get it right, and how to measure how well your strategy is working.

Issued by Foreword 1 Sep 2014 08:26

Sid Peimer
The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Nando's takes a shot at a new TVC
Nando's takes a shot at a new TVC

In keeping with Nando's tradition, their new TVC is cheeky, controversial and amusing. (Video)

29 Aug 2014 16:35

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

Danette Breitenbach
Eugene... the new face of banking radio?

Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive.

By Danette Breitenbach 29 Aug 2014 08:02

Anton Harber
Absurdity rules the day in justice as in headlines

Craig Williamson, the security policeman who sent the bomb that killed activist Ruth First in Maputo in 1982, walks free in Johannesburg, having received amnesty for this and other murders after coming clean at the Truth and Reconciliation Commission.

By Anton Harber 29 Aug 2014 06:28

Amanda James
Why responsive websites are a must have

Websites are marketing tools and about enhancing user experience when users interact with your content - regardless of where or how they are viewing it.

By Amanda James 29 Aug 2014 06:03

South Africa's Best Liked Ads - Millward Brown
South Africa's Best Liked Ads

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.

Issued by Millward Brown 28 Aug 2014 09:15

[NewsMaker:] Josephine Buys
[NewsMaker:] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

Faith feints, dodges Hlaudi weather
Faith feints, dodges Hlaudi weather

NEWSWATCH: In parliament last Tuesday, 26 August, reports BD Live, Communications Minister Faith Muthambi evaded answering opposition MPs' questions on the appointment of SABC COO Hlaudi Motsoeneng, who has been labelled a 'pathetic liar' by the general secretary of the Creative Workers Union of SA, reports IOL.

27 Aug 2014 07:31