South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.
By Chemory Gunko 24 Jul 2014 09:47
Brand Finance has released the 2014 annual report on South Africa's 50 most valuable brands, with MTN leading the way.
24 Jul 2014 07:24
Hlaudi Motsoeneng is absolutely the ideal man for the job as Chief Operating Officer (COO) of the SABC.
By Chris Moerdyk 24 Jul 2014 05:31
In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?
By Adrian Burger 23 Jul 2014 13:00
Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.
By Andrea Mitchell 23 Jul 2014 06:30
Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it's even more important to make sure that you achieve the best results.
By Matthew Arnold 22 Jul 2014 15:01
The African Management Initiative (AMI) has launched the first in a series of free online courses developed with top business schools, aimed at reaching 1 million African managers and entrepreneurs in the next decade.
22 Jul 2014 08:45
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.
By Pierre Cassuto 21 Jul 2014 14:12
The SABC has paid about R42m in "thank you" bonuses to its staff and middle managers - in addition to normal bonuses.
By Thabo Mokone 21 Jul 2014 08:03
Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything.
By Laurie Sloan 18 Jul 2014 14:30
A logo is simply well thought out art to be acknowledged by all who view it. The first impression the majority of consumers experience with a brand is through the logo, hence it becomes your trademark.
By Jay Clark 18 Jul 2014 14:00
From 11 to 13 July 2014, Zelda la Grange, DJ Fresh, Saint Seseli, Angie Khumalo, Anele Mdoda, Alex Caige, Clint Cunningham and Johrne van Huyssteen donned helmets to take part in another Bikers for Mandela Day event.
Issued by 1st for Women 18 Jul 2014 09:37
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