Most read Marketing and Media news in South Africa

#Loeries2017: All the Digital & Interactive Communication finalists!

Finalists have been announced in the Loeries' Digital & Interactive Communication category, which is sponsored by Google.

21 hours ago

#LadiesofLoeries: The Namibian perspective with Chrisna Basson

Welcome to Loeries Creative Week Durban! With #WomensMonth also in full swing, I caught up with regional judge Chrisna Basson, head of strategy at Weathermen & Co in Namibia. She shares that a more inclusive world won't happen by itself.

By Leigh Andrews 1 day ago

Revlon selects WPP's Grey and MediaCom as global agencies of record

Revlon, Inc. (NYSE:REV) recently announced the appointment of Grey as its global creative agency of record and MediaCom as its global media agency of record.

Issued by Grey 1 day ago

#Loeries2017: All the Student Awards' finalists!

Finalists have been announced in the Loeries' Student Awards, with the category sponsored by Facebook.

2 days ago

Liqueur label cuts famous flapping ears

If you notice something different about your Amarula that's for good reason - as Africa's elephants continue to be slaughtered en masse, the liqueur has removed the elephant from its famed logo.

By Jeff Wicks 2 days ago

Is print media about to curl up its toes and die?

The Audit Bureau of Circulations recently reported that, overall, consumer magazine circulations grew over the past year by just under 3%, which isn't too bad considering that they fell 11.7% in the 4th quarter of 2016 from the same period in 2015.

By Chris Brewer 2 days ago

Tanja Lategan appointed as Creative Spark's new MD

Creative Spark has announced the appointment of new managing director, Tanja Lategan (former Primedia Online CEO), who will steer the digital agency through its next phase of growth and ramp up the company's integrated marketing offering.

2 days ago

Native VML software engineer Phillipa Hickman and copywriter Karmen Wessels, on this year's Loeries digital crafts judging panel.

#Loeries2017: Native VML's #LadiesofLoeries admire the women that hustle

With Loeries Creative Week Durban just around the corner and #WomensMonth in full swing, I caught up with a selection of this year's female judges to find out what they're most looking forward to. First up, Native VML software engineer Phillipa Hickman and copywriter Karmen Wessels on the need for women to have an equal say in order to produce fully thought-through work.

By Leigh Andrews 11 Aug 2017

The critical role of out-of-home in the marketing mix

With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home (OOH) advertising, it's time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats allows brands to further craft effective, integrated campaigns. OOH should play a key role in this space, argues Howard Lonstein, Marketing Manager for Outdoor Network.

By Howard Lonstein, Issued by Provantage Media Group 11 Aug 2017

#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...

Something Facebook Africa's regional director, Nunu Ntshingila finds interesting having spent much time in advertising is that despite there being no shortage of women in the industry, there don't seem to be nearly enough in leadership roles.

By Jessica Tennant 10 Aug 2017

#Loeries2017: Open Chair starts a movement amongst women in advertising

On the eve of Women's Day, women in advertising gathered to start a conversation that will hopefully inspire generations to come.

By Jessica Tennant 10 Aug 2017

Significant losses for some in Q2 ABC

The Audit Bureau of Circulation (ABC) figures for Q2 (April to June 2017) released this morning contained few surprises with press and magazines declining over Q1 and over the prior year.

By Danette Breitenbach 10 Aug 2017

Nine healthcare marketing mistakes to avoid

For your practice to grow, you need to adapt to latest healthcare marketing strategies. As a doctor, it might not be your cup of tea, but you need to remember that for sustaining and nurturing your business, you need to be known by more people who will convert into customers. For this, you need to learn about the “necessary evil,” i.e. healthcare marketing. To get the desired results out of your marketing efforts, you need to avoid some healthcare marketing mistakes, as stated below.

By Pranjali Singh 10 Aug 2017

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