Most read Marketing and Media news in South Africa

Social storytelling 101: Stop and sharpen your marketing axe

On Friday, 18 May 2018, Cape Town's marketing set descended on the Park Inn Radisson, for Meltwater's latest Biz Breakfast session with Treeshake's Dave Duarte on the art of social storytelling.

By Leigh Andrews 3 days ago

The misconceptions about public relations and how to spot a good PR practitioner

"Public relations (PR) is all glitz and glamour," said no PR practitioner (PRP) ever who is worth their salt. I've been working in the PR industry since 2009 and to date I still hear this common misconception.

By Jennilee Peremore 23 May 2018

The 2018 state of OOH

An outlook on the state of OOH, digital OOH development and trends in 2018.

By Donald Mokgale, Issued by Dentsu Aegis Network 23 May 2018

$Pete Khoury, Creative Circle chairman and chief creative officer at TBWA\Hunt Lascaris. © .$

Creative Circle Rankings 2017 released

The final Rankings for 2017 for individual agencies and groups have just been released by the Creative Circle. This includes 2017 results from Cannes, D&AD, Loeries, One Show and the Creative Circle Annual Awards.

23 May 2018

Where will GDPR and PoPIA leave digital marketing?

2018 is officially the year of privacy: The EU's General Data Protection Regulation (GDPR) will officially come into force on 25 May, followed by its local cousin, PoPIA in the second or third quarter of the year. You may be feeling this already - who hasn't received a flood of Privacy Policy and Data Protection Policy updates from around the world.

By Elizabeth de Stadler 23 May 2018

#AfricaMonth: Sharon Keith on leaving the Coca-Cola high

Sharon Keith made a name for herself as marketing director at Coca-Cola Africa, but is now bubbling over with the need to pursue other professional and personal interests. Here, Keith shares top highlights from the first Share-A-Coke campaign to the Rainbow campaign that went on to win both a Gold Cannes Lion and the internal Coca-Cola Bravery Award.

By Leigh Andrews 22 May 2018

Singing the praises of Debonairs Pizza's Beef Almighty

Debonairs Pizza has launched the Beef Almighty, a new premium quality beef steak topping range comprising three variants (Double Beef & Bacon, Spicy Beef, and Beef & Mushroom) with a new television commercial from FCB Joburg called "Praise Singer".

Issued by FCB Africa 22 May 2018

#Newsmaker: Andile Khumalo, House of Brave's new non-executive chairman

Andile Khumalo is House of Brave's new non-executive chairman. This follows the agency's BEE transaction earlier this year that saw group CEO Karabo Songo and chief future officer Musa Kalenga acquire an initial 25.1% of the Group through its investment division Fastgro, and is as a major step towards enhancing the partnership between its shareholders.

By Jessica Tennant 22 May 2018

The most valuable brands in South Africa 2018

Brand Finance has just launched the results of a report listing South Africa's most valuable brands in 2018.

22 May 2018

Cannes Lions jury for 2018 announced

Cannes Lions has announced the 413 jury members selected for the 2018 awards. This year's juries are composed of individuals from 50 countries, including for the first-time representatives from Georgia, Nigeria, Kenya and Sri Lanka.

22 May 2018

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

The South African consumer landscape is set for a multitude of shifts in the next ten years, not least of which is the maturing of the local market with growth in the Generation X (35-49 year old) market segment set to outpace that in the Generation Y Millennial age group.

21 May 2018

Doing good is good for business: Tiekie Barnard explains the benefits of Shared Value

Business is driven by profit, but Shift Social Development CEO Tiekie Barnard believes in the importance of profit with purpose. In this Q&A, she explains the meaning of Shared Value and how companies can use this business strategy to find where the biggest growth opportunities lie

Issued by Shift Social Development 21 May 2018

Global e-commerce communities are disrupting the retail marketplace

Leaders have followers, and nowhere is that more evident than the global e-commerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50% of the nearly $500 billion spent by North American consumers online.