While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.
Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
M-Net's Big Brother Africa is back by popular demand and entry for the second season is now open.
Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.
Kenya, Burundi and Madagascar have secured a $164.5 million (approx R1.17 billion) loan from the World Bank to help roll-out high-speed internet networks.
The recent strategic placement of 1000 lamp pole units throughout Luanda's CDB by Clear Channel Outdoor Angola gives advertisers access to the city's main arterials in Luanda. “Lamp pole advertising is fast becoming the best short term tactical media option in my market,” says Alex da Cruz, GM, Clear Channel Angola.
Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.
Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.
A further strategic position has been confirmed at Media24 Africa as the company sets its sights on future growth and development in Africa. Rudi Hofmeister assumes the role of new business development manager. He will be responsible for market development in Nigeria, Angola, Kenya and Uganda.
The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.
Two South African films will have their world premiers at the International Documentary Festival in Amsterdam (IDFA), in November. The two productions are 'Glimpse' and 'Angola: Saudades from the one who loves you'.
Ogilvy Africa recently hosted its 2004 Africa Training Programme (ATP) that saw 29 delegates coming together from Angola, Kenya, Mozambique, Namibia, Ghana, Mauritius, Malawi, Zambia, Congo, Uganda, Ogilvy Durban, Ogilvy Cape Town and Ogilvy Johannesburg at the Ogilvy offices in Johannesburg.