Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 7 hours ago
One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Everywhere we look, brands are vying for attention, so it takes clever planning for yours to stand out from the snowballing amount of spam.
Leigh Andrews 8 Jan 2018
Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.
Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006
Black Earth Communications has applied for a commercial broadcasting license with the Botswana National Broadcasting Board and is awaiting the outcome of its application for a new subscription pay TV service to Africa that will operate out of Gaborone.
10 Jan 2006
The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.
7 Dec 2005
Stanbic Bank is encouraging people living in Uganda, Namibia, Malawi, Swaziland, Zambia and Botswana to look for inspiring success stories and nominate community-based projects for cash donations to acknowledge local nation-builders.
20 Nov 2005
Kaone, the winner of the 2005 Nokia Face of Africa, has signed with Marcus Brewster Publicity. Winner of a $125 000 contract with Storm Model Management, the Botswana beauty will benefit from a PR campaign to elevate and market her profile in Southern Africa.
6 Nov 2005
Exhibition organizers South Africa Rai have announced that the company is to launch leading décor and design expo Decorex SA in Botswana as part of a drive to bring the best of the best in African décor to the rest of the continent. Decorex Botswana will be hosted at the Gaborone International Convention Centre, The Grand Palm Hotel Casino and Convention Resort, from 21 to 24 October 2005.
22 Feb 2005
Ogilvy Africa recently hosted a successful media workshop that saw 25 senior media planners coming together from Angola, Malawi, Botswana, Mozambique, the DRC, Uganda, Tanzania, Kenya, Zimbabwe, Namibia, Nigeria and South Africa.
29 Sep 2004
Yarona FM 106.6, Botswana's youngest radio station, is this week celebrating its first five years of broadcasting with the opening of new state-of-the-art studios in the upmarket Fairground Mall complex in Gaborone.
6 Sep 2004
Internet-based network service provider, UUNET SA, will be running a 2Mb line from Johannesburg connecting with Cape Town, Botswana and Namibia which will enable real-time, live streaming Webcast advertisements from UUNET offices around Africa during the Cricket World Cup (CWC) matches.
6 Feb 2003
Johnnic Holdings' Exclusive Books, one of the main competitors of the CNA Group, has opened up shop in Botswana, signalling their first foray into territory beyond South African borders.
18 Dec 2002
Diamond giant De Beers, who announced an advertising partnership with supermodel and businesswoman Iman at the 55th Cannes Film Festival, has denied reports that she has pulled out in protest over the alleged treatment of the San people in Botswana.
25 Nov 2002