[Issa Sikiti da Silva] The Southern African Development Community (SADC) countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place.
9 May 2011 11:29
[Tatenda Chiweshe] Last week as I met with several major media buyers in Gaborone presenting Media Trace's Botswana Outsights Report for October 2012, it became clear that October and November is their critical planning and buying season for the next year.
31 Oct 2012 11:02
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to
from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36The Botswana hospitality industry is one of the country's growth areas – and Compass Botswana has identified function catering and remote site catering as two further opportunities for growth.
5 Nov 2007 13:33
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
20 Apr 2011 13:11[Issa Sikiti da Silva] South Africa, the continent's largest economy and ranked 32nd globally in business tourism, is aggressively marketing its African portfolio to boost tourism numbers and revenues amid a steady increase in spend and visitors coming from Africa, in particular Angola, Zimbabwe and Nigeria.
9 May 2011 12:52 
[Shaune Jordaan] Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.
22 Feb 2011 12:12
An initiative of the African Arts Institute, in partnership with the Goethe-Institut, the Southern African Training Hub will host a three-year programme in cultural leadership, governance and entrepreneurship will be launched in Johannesburg, South Africa during May 2012. It will host candidates from Angola, Botswana, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Swaziland, Zimbabwe and South Africa.
3 Apr 2012 11:04
[Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
25 May 2011 13:45
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010 10:35
"We must keep women media professionals within the media sector". This was the message received by the more than 50 participants attending the 3rd Annual WAN-IFRA Women in News Summit in Lusaka, Zambia, this week, which brought together women from the media industry in Botswana, Namibia and Zambia for a three-day event.
11 Dec 2012 12:12
The Women in News (WIN) programme, a leadership programme for African women working in media and launched by the World Association of Newspapers and News Publishers (WAN-IFRA) in 2010, is now accepting applications from women media professionals from either the business or editorial side of newspapers in Botswana, Namibia and Zambia.
18 Jan 2012 11:04
Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual
Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .
15 Sep 2011 14:25
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia