Focus on the connected customer to deliver personal experiences
Focus on the connected customer to deliver personal experiences

LAGOS, Nigeria - Nigerian CIOs should look at how they can use the next wave of social, mobile, analytics and cloud technologies (also known as the Third Platform), to deliver personalised experiences that are tailored to new working styles across social and mobile as well as the expectations of the connected customer, says Magnus Nmonwu, regional director for Sage in West Africa.

13 hours ago

Sub-Saharan middle class: R1.3tn per month and growing
Sub-Saharan middle class: R1.3tn per month and growing

Groundbreaking study on the world's fastest-growing middle class

Issued by Ipsos 2 days ago

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator
Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator

If 2016 proved to be the year of change due to the volatile nature of Africa's variable markets, then 2017 will be the year for a reshuffling of opportunities and focus. This insight stems from the latest Nielsen Africa Prospects Indicator (APi) report which delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics. The latest results reveal seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position. Nigeria's overall deterioration in prospects has seen it experience a significant drop.

Issued by Nielsen 18 May 2017

Cobus van Zyl, COO (right) and Rashid Tenga, CEO, of Aggrey & Clifford.
East Africa agency named as one of world's best

Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies in an accolade bestowed by Campaign magazine in London, in association with thenetworkone.

17 May 2017