What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair.

18 hours ago

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy.

By Janine Lloyd 1 day ago

#BizTrends2018: To survive, marketing must kill its darlings in 2018
#BizTrends2018: To survive, marketing must kill its darlings in 2018

When Stephen King said you must "Kill your darlings", he was not suggesting that one of his famous psychopathic characters must kill a loved one, but rather giving writing advice. Quoting William Faulkner, who said that, "In writing, you must kill your darlings", King advises that writers should never be too precious or become overly sentimental when it comes to their work - if it needs to be cut, it needs to be cut. And the same is true for the marketing industry.

By Tom Manners 11 Jan 2018

#BizTrends2018: Africans for Africans by Africans
#BizTrends2018: Africans for Africans by Africans

Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa. It is about change and holding businesses, governments and institutions accountable and so ultimately driving transformation.

By Nonye Mpho Omotola 10 Jan 2018

Television will endure in a Netflix world
Television will endure in a Netflix world

Netflix believes that the television will endure as the primary viewing device for consumers across Europe, the Middle East and Africa (MENA), even while consumers access their favourite TV shows and films across a number of electronic devices in the age of streaming.

10 Jan 2018

Combating Africa's inequalities
Combating Africa's inequalities

Nelson Mandela, shortly after becoming the first democratically elected president of South Africa, spoke to both his countrymen and women - indeed, for Africans everywhere - when he declared, "We must work together to ensure the equitable distribution of wealth, opportunity and power in our society."

By Ernest Harsch 10 Jan 2018

#BizTrends2018: The changing media environment for ad agencies
#BizTrends2018: The changing media environment for ad agencies

We talk about how digital has changed the world of marketing and advertising. We talk about millennials, generation this, generation that. We talk creativity, effectiveness, brands that are progressive in creating shared value. We talk about growth percentages, and economic downturns, global marketing spend, and disruptive technologies. But what is really happening out there?

By Odette van der Haar 10 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).
#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations.

By Nicola Cooper 10 Jan 2018