Mid Level SEO Marketer

Remuneration:	R20000 - R25000 per month cost-to-company
Location:	Cape Town
Education level:	Degree
Job level:	Mid
Type:	Permanent
Company:	ROAM AFRICA

Job description

Organisational:

• Gather and share insights with different marketing channels
• Coordinate on-time delivery of SEO tasks
• Lead weekly SEO meetings with marketing and development (Tech) team to align on requirements and execution of tasks
• Liaise with marketers on media outreach or content for SEO purposes
• Assist technical SEO team with quality control and project sign-off
• Coordinate closely with Performance Marketers to develop keyword insights
• Work closely with PR Marketers on off-site SEO initiatives and track the impact on KPIs
• Align with UX on strategy and execution
• Join weekly senior marketing standup
• Join weekly hub meeting

Reporting:

• Work closely with Business Intelligence (BI) to gather insights and share recommendations
• Analyse and report on the impact of SEO and content initiatives on KPIs creating clear action items from insights
• Quarterly reports on SEO health per business vertical and domain
• Contribute to marketing roadmap
• Create monthly marketing reports on SEO & related channels

Functional:

• Full ownership of SEO strategy and execution
• Ensure documentation of all SEO tests and communicate learnings
• Keep track of SEO best practices and search engine algorithm changes and communicate key insights to the team
• Work with product and IT to document, execute and analyze SEO improvements
• Coordinate closely with Senior Performance Marketer to develop keyword insights
• Oversee SEO implementation on all site migrations and projects
• Document in marketing playbook and ensure adherence to SEO framework
• Execute SEO channel briefs for all planned tests
• Work with Heads of Marketing and Offline Managers on SEO strategy to support campaigns
• Keep track of SEO best practices and search engine algorithm changes and communicate key insights to the team
• Work with product and IT to document, execute and analyze SEO improvements

Requirements

• Marketing, Finance or IT degree
• 5 years experience in a digital marketing role
• 2-3 years experience in a relevant SEO field
• 1-2 year project or team management experience (delegating tasks, administrative tasks, etc)
• Strategic marketing SEO experience
• Basic programming knowledge (bonus python or shell script knowledge)
• Self-starter
• Proficient in Excel
• Attention to detail
• Passion for digital marketing
• Technical SEO knowledge
• SEO examples of marketing campaigns or websites work on (including basic data from projects)
• Knowledge of slack, Trello, and looker is a major plus

Company Description

ROAM is a performance-oriented environment with high impact: We are involved in and influence our user’s key moments, such as finding a first home or a new job. Right now about a quarter of a million of opportunities are live every day on our platforms, creating tens of thousands happy handshakes per day.

With us, you have an opportunity to support people where it matters. And to actively shape our markets we are playing in.

Posted on 06 Mar 08:59, Closing date 5 May