World stands up for Haiti, Africa after Trump's "shithole" comment

[Andy Walker] US President Donald Trump has taken to Twitter to respond to reports that he referred to Africa, Haiti and El Salvador as "shitholes"...

Business-to-business tips for using social media

[Boris Dzhingarov] Social media isn't the same for everyone. While Facebook, LinkedIn, and Pinterest may work for some companies, they may not prove successful for all audiences...

DIY content: Three case studies in self-promoting social media

[Aaron Farrington] Every successful social media campaign has its focus on two tasks: creating shareable content, and getting users to engage with and share it. This is ideal, but as with many campaigns falls victim to minutia and complications...

Things to consider when using Twitter hashtags in marketing campaigns

[Boris Dzhingarov] Many think that Twitter marketing is all connected to using as many hashtags as possible. This is definitely not the case. In reality, this common approach to using over three hashtags in one message is not a good idea...

Simple tips to maximise Facebook advertising campaigns

[Boris Dzhingarov] The advertising budget that you have needs to be maximised as you use Facebook ads. This is not something that is simple, although many would want you to think that this is the case...