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Marketing & Media in brief

Lewis Hamilton, Johnnie Walker promote responsible drinking

10 Feb 2011 09:42Submit a commentBizLike
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McLaren Mercedes F1 team driver Lewis Hamilton, and sponsor Johnnie Walker, are together promoting responsible drinking in Angola. The awareness campaign has been built on an outdoor advertising campaign with Continental Outdoor on strategically placed wall wraps, building wraps and gantries. The copy states: "Lewis Hamilton. Only one world champion. Keep walking."
 
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