Google Adwords Series

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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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8 free Google tools to improve your AdWords campaign
8 free Google tools to improve your AdWords campaign

In this last article in this series, we will summarise some of the free Google tools you can use to help you find your customers and target your advertising at them.

Issued by Google SA 28 Nov 2011 11:54

Using AdWords to advertise on YouTube
Using AdWords to advertise on YouTube

Video is a very powerful format with which to reach customers. Combining this with the targeting and measurement tools offered by AdWords, you can quickly and easily build effective advertising campaigns on YouTube.

Issued by Google SA 21 Nov 2011 12:16

Using AdWords to reach mobile consumers
Using AdWords to reach mobile consumers

Increasingly people are using their mobile phones to search the internet. Find out how you can make sure your AdWords ads are also targeting mobile consumers on the go.

Issued by Google SA 14 Nov 2011 11:23

Get more out of AdWords with the Google Display Network
Get more out of AdWords with the Google Display Network

The Google Display Network allows you to advertise on thousands of websites across the globe, using text, image or rich media formats. Find out how you can combine the power of visual advertising with the targeting capability of AdWords to make sure your message follows your audience across the web.

Issued by Google SA 7 Nov 2011 10:47

What happens after the click: conversion tracking
What happens after the click: conversion tracking

When measuring online advertising results, we not only want to track clicks, but also what users do after they've clicked on an ad. AdWords Conversion Tracking helps us find out what happens after the click.

Issued by Google SA 31 Oct 2011 11:12

Spend 10 minutes tuning your AdWords account
Spend 10 minutes tuning your AdWords account

Get more clicks and customers by setting aside a few minutes a week to review and manage your AdWords campaign. Here's a short checklist to help you make sure you're getting the maximum results for the minimum spend.

24 Oct 2011 11:25

Getting to the top of Google with AdWords
Getting to the top of Google with AdWords

It's not only how much you bid per click that will determine where your ad appears on Google's search results, but also the quality of your offering. Find out how to improve your campaign by increasing your Quality Score.

Issued by Google SA 17 Oct 2011 13:04

Bidding and budgeting basics with Google AdWords
Bidding and budgeting basics with Google AdWords

Figuring out how much you should invest in marketing your business online is an important decision. With AdWords, you have the ability to control your budget and monitor your results to make sure you're driving people to your website and gaining customers for every rand you spend.

Issued by Google SA 10 Oct 2011 12:21

Choosing the right keywords
Choosing the right keywords

Choosing the right keywords are critical to your AdWords success. They will help you target your ad at the right customers, as well as determine how much you end up spending on your campaign.

Issued by Google SA 26 Sep 2011 12:32

Create a Google AdWords campaign in 15 minutes
Create a Google AdWords campaign in 15 minutes

Over the past two weeks we talked about the benefits of pay per click and search engine advertising. Now it's time to try it for yourself. Use your R400 of free advertising to set up your first campaign.

Issued by Google SA 19 Sep 2011 11:17

Here's R400 - let's start advertising on Google
Here's R400 - let's start advertising on Google

Last week we talked about why pay per click and search engine marketing is the best way of making sure your marketing rands deliver results online. This week we encourage those of you who've never tried Google AdWords to join us in setting up your first account.

Issued by Google SA 12 Sep 2011 11:49

Pay per click - pay for results
Pay per click - pay for results

Pay-per-click advertising allows you to pay only for potential customers really interested in your offering, helping you optimise every rand you spend online. Sign up for our free trial and see how many new customers you can attract to your website with R400.

Issued by Google SA 5 Sep 2011 02:02

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