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Editor's column

Business inspiration this #InnovationMonth - 5 Sep 2016

By Leigh Andrews

Business inspiration this #InnovationMonth - Mon, 05 Sep 2016We're well into #InnovationMonth on Biz, with an overview of how businesses are getting ahead by thinking outside the box and innovating in the industry. One such agency is Flume, which is using print to push its digital offering. I found out more about the strategy from Flume's MD and founder, Jacques Du Bruyn.

Sticking to the idea of doing things differently, Danette Breitenbach shares Jacques du Preez, CEO of Provantage Media Group's view that advertisers and marketers not making use of transit media do so at their peril, especially as transit infrastructure has dramatically upgraded and improved.

Beverley Klein also gets behind the scenes with this week's NewsMaker Sechaba Motsieloa, newly appointed CEO of Magna Carta Reputation Management Consultants, on his new role and the importance of contextualising business and brand reputation in the dynamic digital world where reputation can be lost at a click of a button.

Lastly, Lee Naik explains how marketers can maximise their influence by using the 'just in time' approach of positively influencing the purchasing decision of consumers at just the right moment.

You can get further insight into doing things differently from the upcoming
Cannes Lions Edits events hosted by Ster-Kinekor Cinemark, with industry experts like Andy Rice and Ann Nurock sharing creativity best practice from this year's Festival of Creativity.

Here's to boosting the power of innovation!

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Leigh Andrews

Leigh Andrews

Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space.

All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications.

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