From expert PR to brand communication truths - 18 Apr 2016By Leigh Andrews
Still in the realm of communications, Felix Kessel feels brands should engage with new media and communications disciplines. This is especially pertinent with 'social media' seen as a top strategy for 'digital marketing', yet social media was created as a human-to-human platform for its interactions. And brands, while they can have personalities, can never be people. Then, with its strong focus on brand communication I looked a few months down the line to the Loeries 2016, I dug deeper into their #Creativity Unites campaign for the year, which is about more than pretty pictures. Click through for exclusive insights from Ryan McManus, ECD at NATIVE VML and the creative behind the campaign, as well as Silondile Jali, communications manager at the Loeries. Lots to look forward to as we enter a new era of consumer interaction, which promise richer results than ever before... | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
This week's coverage starts on a high note, with small public relations consultancy PR Expert taking top honours at the 19th 
