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Editor's column

Time to design a better country – literally - 25 Jan 2016

By Leigh Andrews

Time to design a better country – literally - Mon, 25 Jan 2016This week's all about change, with local Lowe and Partners SA rebranding as MullenLowe SA. This is a result of the global Lowe network introducing a new brand identity to reinforce its position as a global challenger and creative boutique.

The aftermath of the social media furore over the #ZumaMustFall advertising banner has been positive, especially with the replacement banner one that evokes a sense of harmony and nation-building - that of the SA flag. Dean Lederle, head of social media and design at Brandnew Creative Agency, took the concept a little further in redesigning the way we see SA so that we no longer see just black and white.

Also big on social media last week was outcry over unpaid internships and ones that offer as little as R30 per day. Safrea, the Southern African Freelancers' Association, as a representative of media freelancers and a healthy student membership category, clarified its stance on the matter - it remains opposed to unpaid internships in any form.

And with most companies back into full-swing now that it's the last week of January, Gwen Watkins shares why professional reportage at conferences is an essential service, for clients and delegates alike. Capturing the tone of the conference in a summarised version that is easily read and assimilated will go a long way towards maximising the value of their attendance.

All good advice that's bound to reinvigorate the industry, and as a result, the country...

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Leigh Andrews

Leigh Andrews

Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space.

All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications.

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