Advertising South Africa

Celebrating SA’s One Show pencil wins - 11 May 2015

By Leigh Andrews

With an eye on global industry trends, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon.

Bringing the focus back home, South African advertising agencies have lots to smile about, having garnered 10 One Show pencils at the One Show awards late last week.

Tony Koenderman looks specifically at Ogilvy's unmatched creative dominance, listing its accolades stretching as far back as 2011.

Still in that awards mindset, the [Loeries 2015] are looking beyond advertising by including a category for every business, with 'service design', which covers every form of customer interaction - a global advertising awards first...

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Leigh Andrews

Leigh Andrews

Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space.

All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications.

Let's do Biz