Highlights from the ABCs, Assegais and AfricaCom - 13 Nov 2017

Last week's top headlines:

• I reported on my favourite moments from the Adams & Adams #Crammer17, which provided the latest insights into intellectual property based on fascinating case studies.
• Jessica Tennant covered the Johannesburg leg of the Liberty Radio Awards' latest roadshow. Entries are open for the 8th rendition of the Awards so click through for all the important dates and entry criteria.
• Adding to our #EntrepreneurMonth coverage, I listed Trevor Stuurman's talk at WGSN's Futures Cape Town last week as an inspiration based on his motivation to celebrate African culture rather than censoring it.
• Keeping things continent-focused, our team attended AfricaCom 2017, the world's largest Africa-focused technology event. Of particular interest, Juanita Pienaar reports on African broadcasting in a multi-platform world, mobile advertising - connecting brands to their customers, and digital transformation is real and it's urgent. Click through to our special section for all the latest updates, announcements and feedback.

In case you missed it...

• Jessica Tennant unpacked a plethora of new campaigns last week ranging from Woolworths' It Starts With... to Vodacom's Shake Every Day and the third edition of Rémy Martin's annual 'One Life. Live Them.'
• Last week also saw the release of the ABC's Q3 2017 results. Danette Breitenbach provides analysis on their continued declining trend of the previous quarter.
• Breitenbach also covered the Direct Marketing Association of South Africa's (DMASA) #Assegais2017 and got comment from the night's big winners on how a good idea still costs the same as a bad idea.

Here's to another successful week of learning and earning!

Leigh Andrews
Editor-in-Chief: Marketing & Media SA

PS: You can now download the PDF version of the Shopper Marketing report Louise Marsland recently curated!