Brand intrinsics in the business-to-person space - 30 Nov 2015

Today sees the start of our Special Focus on OOH (Out of Home) advertising. It features exclusive interviews with the trendsetters in this field and pinpoints global out-of-home advertising trends as well as the importance of location.

In addition, get set for lots of tears in the traffic as KFM kicked off its annual Christmas Wish campaign today. I found out more about the importance of paying it forward from breakfast host Ryan O'Connor.

On the flipside of the coin, Rolf Akermann says, "If you've got it, flaunt it," referring to the fact that we now live in a world of parity products where finding differences between brands is near impossible and consumers are savvier than ever before.

Farren Roper also looks at how to shift the perception of your business from a service provider to a trusted advisor. This is especially tricky when it comes to managing relationships with customers as a business to business (B2B) company, as the rules of customer engagement have changed. In fact it's now a B2P (business to person) space, which requires digital, emotion and exceeding expectations...

One way of exceeding expectations is to start trampling our endless to-do lists with Task Monkey, a South African app, e-commerce task agency and 100% safe platform to earn extra cash. It's the perfect solution for time-strapped South Africans looking to get things done.

PS: If this has inspired you to promote your brand in a different light, remember that entries to the IAB Bookmarks 2016 close at midnight tonight!