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Editor's column

The busy receptionist and the most amazing pitch in history - 1 Sep 2014

By Rod Baker

There are many ways to pitch for a new account. Here's one that involved making the prospective client aware of some painful home truths as Sid Peimer describes what he calls the most amazing pitch in history.

In our series on 21 Icons of South Africa, today we look at Frene Ginwala who believes that 'leadership is about listening to people, setting an example, thinking about the issues from all aspects and then leading by example, not just making speeches.' Some names spring to mind of people who would benefit by following Ginwala's advice.

The 2014 Sunday Times Top Brands Awards winners have been announced and Joseph Neusu discusses emotional branding - The love affair between consumers and brands.

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Rod Baker

Content Director at Bizcommunity.com

Let's do Biz