| 2 Jul 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Making social media work for you Tiffany Markman and Jo Duxbury do what they like to call a little Q&A ménage-à-trois on the subject of freelancers and social media and when less is perhaps sometimes more - as in, go for quality over quantity. Oh, and they both like choccies. You can also meet the man behind the daring Nando's ads, and it seems he's a controlled free spirit who knows when to play. We live in a world in which sustainability is top of the agenda, so take a look at the Interbrand 2nd annual Best Global Green Brands Report. After all, sustainability is a "must have", not a "nice to have". Mark Schefermann gives you the ins and outs in Pinterest 101. He says that even though you might think Pinterest has no relevance to your brand or business he begs to differ. Finally, on a more troubled note, TV personality and businessman Vuyo Mbuli might be in a spot of bother over another 'debt'. It seems he could face jail time. Rod Baker, Content DirectorPS Find out how to be a great creative in a global village, by listening to the latest Biz Takeouts podcast from the Biz Takeouts Marketing & Media radio show. PPS Take a look at the latest Ornico ad showcase. Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Today's top stories
Marketing
 [Mark Schefermann] Today I realised that there are still people in South Africa who haven't heard about Pinterest and have no idea what it's all about. Based on this insight I have compiled this Prezi that is in essence a Pinterest 101. Even though you might think Pinterest has no relevance to your brand or business I would like to challenge this. Read more >>
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Advertising
 [Zenoyise John] You would not associate Thabang Ramogase with the controversial and light-hearted fast food chain Nando's adverts. Read more >>
TV personality and businessman Vuyo Mbuli might face jail time for his failure to pay a North West municipality thousands in advertising revenue generated by a billboard. Read more >>
 To bring the new Suzuki Swift TVC to life, PenQuin used 'crowd sourced participation', by inviting the brand's loyal fans to bring their vehicles of all shapes and sizes, ranging from new to the older generation, to the Velskoen drive-in to be part of the event. (video) Read more >>
Cinema |  |
 Encounters South African International Documentary Festival, which ran from 7-24 June 2012 in Cape Town and Johannesburg, screening 52 documentaries from across the globe, including 16 world premieres, has announced its Audience Awards. (video) Read more >>
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CSI
 Late last week, Media24 launched its biggest community project to date when it announced the donation of R24 million worth of free advertising space in its magazines, newspapers and online titles to help make the dreams of 12 non-profit companies and 12 small businesses in South Africa come true. Read more >>
Digital | | Your source of digital advertising | |  |
 [Tiffany Markman & Jo Duxbury] You'd think the relationship between freelancers and social media would be all hearts, flowers and expensive choccies. But it isn't. It's often love-hate, sometimes like-fear and sometimes hate-hate. So, which social media channels work best, why, how and to what extent? Don't worry; we'll tell you. What follows is a Q&A ménage-à-trois: Tiffany Markman, Jo Duxbury and you. Enjoy. And please pass the choccies. Read more >>
Events & Conferencing |  |
 Workshops under the "Beyond the Dress" banner features a number of industry experts presenting on a variety of topics. The August presenter is Nadia Bilchik, CNN anchor, presentation skills expert, author and trainer, who will present 'Polishing your professional presence: leveraging the power of your personal brand'. Read more >>
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Magazines
 The Electronic Entertainment Expo (E3), which took place in Los Angeles 4-7 June 2012, will be covered in a 3D, 64-page supplement in the July issue of PCFORMAT, out today, 2 July 2012. Read more >>
Media
Youth Marketing |  |
 Disney's Club Penguin Island, a virtual world for kids, will be hosting the Marvel Super Hero Takeover, an online event set to take place tomorrow, 3 July 2012. Read more >>
 LONDON, UK: Interbrand, one of the world's leading brand consultancies and author of the annual Best Global Brands Report, has released its 2012 Best Global Green Brands Report. Toyota (#1), Johnson & Johnson (#2), and Honda (#3) top the ranking with Danone (#9), Ford (#15), Starbucks (#36) and UPS (#43) representing this year's top risers. Read more >>
More International...
Advertising
 Vodacom's new television commercial illustrates how a relatively high-brow concept like 'connectivity' can inspire, enable and empower even the most technophobic of people to achieve on the grandest scale. Read more >> [Jared Kushner] Imagine this scenario: You sit in your chair. Fasten your seat belt. Look out the window. And then you hear it: An 18-year-old's voice cracks over the intercom, "Hi guys, I'm Tristan but you can just call me T. I'll, like, be your pilot for a few hours. Enjoy the ride!" Read more >>Branding
If you track back in time and watch closely how people interact with a particular brand identity, you'll notice that they display similar behavioural traits in their relations with brands as they do in the way they engage with people. People's interaction with brands is an emotional one, even if we don't acknowledge it at the time. Read more >> MINI South Africa, as part of their ten-year revival programme, has opened its first stand-alone dealership on Zambezi Drive Pretoria, the largest MINI dealership in the southern hemisphere. Tungsten managed the internal creative design, branding and implementation of the innovative fresh look of MINI Zambezi. Read more >>CSI
The seventh season of Kaelo - Stories of Hope kicks off in July on e.tv. This year, BHP Billiton and the Telkom Foundation have taken headline sponsorship of this meaningful show which enables participants to promote their corporate social responsibility (CSI) projects to their communities and stakeholders. Read more >> Stick, the Jo'burg-based communication ideas and design company, has added its voice and creative talents to the growing outrage that is accompanying the slaughter of South Africa's rhino population. Read more >>Digital
 Blue Apple has helped launch a new Facebook page for Nedbank that targets the youth and prepares them for a financially savvy future. They created a Facebook persona called SAM (Smart About Money) to engage with the target audience, in their own language, about finance. Read more >>Education & Training
 Argo, together with co-sponsor Capitec Bank, is hosting an insightful Panel Discussion on Collaborative Education Impact as part of Education Week. Leaders in education will have the chance to come together, harness the power of possibility through collaboration and develop practical outcomes that will change the face of education. Read more >>Events & Conferencing
The SA Innovation Summit, taking place 28-30 August in Bryanston, Johannesburg, is a platform for learning and sharing amongst individuals from corporate and government sectors, NGOs, academia, and entrepreneurs to encourage and develop innovation in South Africa and Africa. Read more >>Exhibitions |  |
 Boutique design-construction company The Exhibitionist delivered a show-stopping exhibition platform at this year's Markex World of Events, embellishing the 26-year-old event with their fiery showcase, a powerful endorsement of the company's core business. Read more >>Magazines
Destiny Man's third birthday issue underlines the bold and upfront editorial policy that's thrust the magazine into the forefront of SA's most successful publications. Read more >> Printing
Not long ago graphic designers, traffic managers and printers worked well into the night planning the layout and pagination of an annual report. Soon, thanks to significant strides in printing technology, these meetings became shorter and eventually unnecessary. Read more >>Radio |  |
John Maytham's popular studio audience presented an opportunity to be the first South African radio station to use Google Hangout - allowing 567 Cape Talk listeners to view and interact via live-stream on YouTube. Read more >>Recruitment
 Gillian Meier steps down as CEO of of Jobs.co.za this month to pursue her other business interests. Gillian has been serving on the board as CEO since 2008 and has in this time established a strong position for Jobs.co.za with the South African recruitment market. Read more >>Ad Talent was invited to talk on the Redi Thlabi show on 702 on Wednesday, 27 June, where they offered some tips to assist graduates in trying to secure that very first job. Read more >>Research |  |
 With landline use at home in freefall since 2005 and the cellphone/mobile phone market plateauxing, the SA telecoms market will need to encourage significantly higher Internet and data usage to grow revenue, according to Analytix BI's latest report, South Africa Country Report: Telecommunications Market. Read more >>
 It has been seven years in the making and through two rounds of public consultation, so the soon to be promulgated Tax Administration Bill shouldn't come as a surprise. Nevertheless, for many it will be just that. Read more >>
 The department of defence declined to comment on Friday on reports that it was finalising the purchase of a luxury VIP jet for President Jacob Zuma. However‚ there are suggestions that no such deal is on the cards. Read more >>
 Finance Minister Pravin Gordhan and the South African Revenue Services (SARS) Commissioner Oupa Magashula will launch the 2012 tax season in Pretoria today. Read more >>
More Government news...
 Etihad Airways' has started its six flights a week service between the airline's Abu Dhabi home-base and the Nigerian city, Lagos. Read more >>
More Travel news...
 [Charles Siboto] No Country for Old Men, the title of the Cormac McCarthy novel and its Oscar winning film adaptation by the Coen brothers, echoes the trend I've been noticing in Hollywood for the last decade at least; all the old men (and, to a slighter degree, women) have left our "immoral" contemporary society and have gone to seek their fortunes in fantastical pasts that never were and space-age futures in distant galaxies that we hope will come to pass. Read more >>
More BizLounge news...
Featured jobs A successful media publishing house based in Cape Town CBD is looking for dynamic personalities to fill the positions of advertising sales executive to sell print and online advertorial space. Read more >> |
A successful media publishing house based in Cape Town CBD is looking for dynamic personalities to fill the positions of online advertising sales executive to sell online advertorial space. Read more >> |
 Executive CD/Johannesburg/salary negotiable.
A large multinational ad agency seeks a dynamic leader to inspire and mentor the creative team. An award winning portfolio coupled with outstanding people skills. Read more >> |
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The Career Guru is looking for a public relations senior account manager to manage a key corporate client at one of South Africans leading PR agencies. Read more >>Motion graphics artist/designer: our vision is centred on building a powerhouse design team, if you can be a part of or lead this team, we will pay you well. Read more >>WSI is a digital marketing company in Kyalami, Johannesburg and we are looking to hire a bright, motivated graduate to work for our company. Read more >>Leftfield is an ambitious full-service ad agency looking for a head of studio to guide and oversee a small team of designers to get the best from them. Read more >>
Click here to customise your jobs section
- brandhouse Pitch & Polish - Bloemfontein, 7 July
- brandhouse Pitch & Polish - Rustenburg, 14 July
- Concept Interactive Open Week Concept Interactive - Cape Town, 14 July
- Marketing fundamentals PRISA - The Public Relations Institute of SA - Randburg, 16 July
- School @ the centre of community information Symphonia - Cape Town, 17 July
- Twitter for communications officers/spin doctors Institute for the Advancement of Journalism (IAJ) - Johannesburg, 20 July
- Feature writing - journalists Institute for the Advancement of Journalism (IAJ) - Cape Town, 24 July
- Brand positioning workshop Knowledge Resources - Johannesburg, 25 July
- FDA's new enforcement practices GlobalCompliancePanel - Wilmington, 26 July
- Surviving the South African media PRISA - The Public Relations Institute of SA - Randburg, 27 July
Click here to customise your events section
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