[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.
13 May 2013 11:27
[Keenan Harduth] Anyone who knows anything about
SXSW knows that it is a frenzied week of interactive conferences, film and music. This year it is even bigger as its the 20th anniversary of the event, which means there are over 5 000 events in the city of Austin, Texas.
14 Mar 2013 10:17
[Keenan Harduth] After six years of research into why businesses succeed or fail in China, Emily Chong, the acting vice president of design and marketing for Frog innovation specialists, tackles the subject of survival strategies for brands in China. The parallels and differences in marketing to South Africans were startling.
13 Mar 2013 10:28
[Dr KF Lai] 2012 saw the
BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.
21 Feb 2013 11:07
[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating
Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
31 Jan 2013 13:20
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
31 Jan 2013 12:33
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
30 Jan 2013 12:39
[Ilse du Plessis] LONDON, UK / BERLIN, GERMANY / PARIS, FRANCE / BRASILIA, BRAZIL: The way in which we keep up with the news has changed greatly over the past decade. How many of us still buy a daily newspaper? Many of us opt to get our news from a variety of online sources.
16 Jan 2013 06:29
[Jessica Davis] Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
15 Jan 2013 07:28
[Gregory Gondwe] The Ministry of Information and Civic Education which is implementing digital migration in Malawi has demanded extra resources from government to ensure that by 31 December 2013 Malawi has shifted from analogue to digital.
26 Nov 2012 10:22
[Gregory Gondwe] Times Group Limited has said it will engage another gear in its media pioneering role in Malawi when in the next 18 months it is going to introduce the first independent national television station.
19 Nov 2012 11:57
[Gregory Gondwe] Malawi government on Friday asked graduating students from the Malawi Institute of Journalism (MIJ) to be innovative and to try self-employment instead of waiting on Malawi's small media industry to take them on board.
19 Nov 2012 11:33
[Gregory Gondwe] Malawi will host the seventh annual African International Media Summit (AIMS) from 17-18 November 2012 at the Bingu International Conference Centre in Lilongwe, Malawi. This year's theme "I am African" is in tune with the African Union's (AU) new campaign launch encouraging participation in the global initiative.
16 Nov 2012 10:14
[Gregory Gondwe] Nation Publications Limited (NPL) has made a bold move by purchasing a brand new 'Hong Hwa 'Newsfaster' Web Offset Press', a printing machine that has given room to more newspaper business innovations set to transform the newspaper industry in Malawi to stand shoulder to shoulder with the global standards.
12 Nov 2012 11:17
[Gregory Gondwe] An American multimedia expert has been training with media practitioners in Malawi in social media, earning himself praise from the local media fraternity which describes the undertaking as very enlightening.
8 Nov 2012 11:09
[Gregory Gondwe] The Public Affairs Committee (PAC), a predominantly faith-based organisation which is reportedly very influential in Malawi, has called on authorities in government to depoliticise state owned broadcaster, the Malawi Broadcasting Corporation (MBC).
5 Nov 2012 10:10
[Tatenda Chiweshe] Last week as I met with several major media buyers in Gaborone presenting Media Trace's Botswana Outsights Report for October 2012, it became clear that October and November is their critical planning and buying season for the next year.
31 Oct 2012 11:02
[Gregory Gondwe] The government of Malawi have reacted to the
arrest of Justice Mponda, an online journalist, saying it is becoming increasingly concerned with the false publication by Malawi Voice where the journalist worked for. Mponda has since been released on bail by the Lilongwe Senior Magistrates Court.
17 Oct 2012 16:05
[Gregory Gondwe] The Media Institute of Southern Africa (MISA) has protested against the
draft E-Bill which the government of Malawi released to the public to get more input as an enemy of media freedom and freedom of expression.
8 Oct 2012 09:48
[Gregory Gondwe] The Malawi Communication Regulatory Authority (MACRA) has changed the rolling out of services of what is expected to be Malawi's fourth mobile phone service company, CELCOM.
8 Oct 2012 09:28
[Gregory Gondwe] The government of Malawi has announced the completion of the drafting of the electronic legislation called 'E-bill', which now awaits input from institutions and individuals before parliament passes it into law.
1 Oct 2012 10:07
[Gregory Gondwe] The National Bank of Malawi (NBM) has challenged Malawi's business journalists to be relevant as Malawi is undergoing economic hardships.
27 Sep 2012 10:06
[Gregory Gondwe] The High Court in Blantyre on Friday, 21 September 2012, ruled that the Consolidated ICT Regulatory Management Systems (CIRMS) dubbed the
'spy machine', has the potential to be abused as it has the capability to eavesdrop into people's conversations, emails and text messages.
25 Sep 2012 09:59
[Gregory Gondwe] Nation Publications Limited (NPL) in Malawi has launched a mobile news service branded 'Nation Mobile 58080'. The service enables subscribers to receive news sent directly to their mobile phones.
19 Sep 2012 11:20
[Gregory Gondwe] Hastings Maloya, a journalist and founder of the Google forum for the Malawi Chapter of the Media Institute of Southern Africa (MISA-Malawi) which boasts of over 1 500 journalists passed away on Friday, 14 September 2012.
17 Sep 2012 12:27
[Gregory Gondwe] Woes for 300 employees retrenched when the Malawi Broadcasting Corporation (MBC) merged with Malawi Television are still far from over.
14 Sep 2012 12:04
[Gregory Gondwe] Malawi chapter of the Women in Law Southern Africa (WLSA Malawi) last week trained journalists from different media disciplines to effectively document cases where women suffer injustices of unfair distribution of marital property due to the current legal framework.
10 Sep 2012 10:43
[Gregory Gondwe] Microsoft on Wednesday, 5 September 2012, exhibited its yet to be launched Windows 8 Tablet which marks the first time Microsoft has made its own hardware.
6 Sep 2012 15:04
[Gregory Gondwe] A group of Microsoft employees from Microsoft's Customer Service and Support (CSS) team across Europe, Middle East and Asia and the US, have volunteered their personal time to training teachers to set up their own computer labs and maintain the Malawi Learning Partnership network (MLP).
4 Sep 2012 11:46
[Tatenda Chiweshe] 90% of success is just 'pitching up'. Be there and you will be relevant, right? Not in Namibia. The South Africans seem to have taken a rather arrogant view. "We dominate from our strategy and buying power" is how one agency put it. Understandably so; they can show client value without having to get outside of their comfort zones.
31 Aug 2012 09:30